IQI Trusted Petfood Ingredients has appointed Elsebeth Soendergaard as sales director Europe, leading the company's European sales team.
Soendergaard worked for more than five years as chief commercial officer at AM Nutrition A/S, where she implemented strategic initiatives that resulted in growth and an enhanced market position within and outside Europe. She previously served as key account manager for Vital (now United Petfood) for five years and has held various other commercial positions.
"We're excited to welcome Elsebeth to the team," said Arjan van Waes, CEO at IQI Trusted Petfood Ingredients. "She has exactly what we need to bring our European Sales team to the next level: a background in the pet food industry, and proven qualities as a leader who embodies our values. Her focus on results and relationships aligns with what IQI stands for as a company and will serve the interests of our customers and suppliers."
Soendergaard has experience in business development, sustainability and leading multinational teams.
"I am passionate about building organizations where well-being and ambition go hand in hand and where sustainability is seamlessly integrated into growth strategies," Soendergaard said.
"In my work, I prioritize results and relationships," she added. "Because when our collaboration thrives, we can create value that extends far beyond the bottom line. We will be happy to further introduce ourselves or explore what possible opportunities we see for a collaboration. Please, do not hesitate to get in touch!"
According to Petfood Industry, IQI Trusted Petfood Ingredients is a provider of ingredients for the pet food industry. As part of OSI group, the company operates production sites worldwide, sources from more than 20 countries and distributes to over 60 markets.
