JustFoodForDogs launches fresh targeted nutrition line

The company says each recipe is formulated to be complete and balanced while incorporating specific ingredients to address distinct health concerns.

JustFoodForDogs has launched what it calls the pet food industry's first complete line of fresh, human-grade recipes designed to address four common canine health concerns: sensitive stomach, sensitive skin, weight management and joint health.

The new Targeted Nutrition line includes Sensitive Stomach, Sensitive Skin and Healthy Weight formulas, plus an updated Joint & Skin recipe now formulated with glucosamine to support mobility.

The company said all four recipes are made with human-grade ingredients, manufactured in the U.S. and contain no preservatives or artificial ingredients. Sensitive Stomach and Joint & Skin are available in both 18-ounce and 72-ounce packages; the remaining two recipes are offered in the 18-ounce size.

"We developed the Targeted Nutrition line to address common health concerns dogs face every day, from digestive sensitivities to joint discomfort, with formulations backed by over a decade of research," said Dr. Chris Margrey, DVM, DACVIM (Nutrition), board-certified veterinary nutritionist and JustFoodForDogs director of veterinary nutrition. "Our new Targeted Nutrition line is made with fresh, whole food ingredients that are highly digestible, meaning dogs with special dietary needs can actually absorb and use more of the nutrients they need to thrive."

The company said each recipe is formulated to be complete and balanced while incorporating ingredients targeted to specific health conditions. The line is available through JustFoodForDogs retail partners and direct-to-consumer channels.

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