Matrix Partners, a Chicago-based marketing agency focused exclusively on the pet product industry, has joined the Pet Sustainability Coalition (PSC) as an advocate member.
The Pet Sustainability Coalition is a nonprofit that works to advance sustainability in the pet industry through collaboration, education and innovation. Through its membership, Matrix Partners joins a network of brands and industry partners working to address sustainability challenges including packaging, sourcing and supply chain impact.
"Younger consumers are making more intentional choices about what they buy and who they support," said Beckie Tomala, vice president of client and creative services. "With a majority of Gen Z willing to pay more for sustainable products, it's clear this isn't a trend — it's shaping how brands need to show up. It's also something we care deeply about as a company and continue to build into our culture and the work we do every day."
Matrix Partners has worked with pet brands including Kibbles 'n Bits, Stella & Chewy's, sWheat Scoop, RAWZ Natural Pet Food and Charlee Bear. The agency has been recognized by the Hermes Creative Awards, Effie Awards, Graphic Design USA, dotCOMM Awards and AVA Design Awards.
