Charlee Bear, a brand of Gott Pet Products LLC, received the honor for its freeze-dried raw cat toppers, the company announced. The Pet Innovation Awards is an independent recognition platform for products and services in the pet care industry. The awards program, now in its eighth year, covers categories spanning nutrition, wellness, grooming and safety.
The Necessities Functional Cat Shakers are freeze-dried raw toppers formulated for digestive health, hairball control and senior wellness. Ingredients include goat's milk, beta glucans, miscanthus grass and algal oil, along with inulin, betaine, collagen and pork plasma.
The Dental topper is made with a chicken recipe. The Healthy Aging topper is made with beef and is intended to support muscle mass and heart health. The Digestive formula contains salmon and whitefish. All three recipes are veterinarian-reviewed and contain no artificial flavors or colors.
"Building on more than 30 years of expertise in pet treats, we're excited to expand into the cat category with our Charlee Bear Necessities Functional Cat Shakers," said Rob Cadenhead, general manager of Gott Pet Products, parent company of Charlee Bear. "They have been designed to integrate seamlessly into daily routines, helping pet parents support their cat's health without changing how they feed.
"Pet parents are increasingly seeking convenient ways to support long-term health," added Cadenhead. "Charlee Bear Necessities are there to bridge the gap between nutrition and function, making it easy to boost the benefits of every meal."
The Pet Innovation Awards program recognizes companies and products in categories including apparel, food and treats, health, personalized and functional pet nutrition, sustainable and eco-friendly products, retail and services, and senior pet care. Organizers said the 2026 program drew thousands of nominations from around the world.
"Charlee Bear Necessities are not just a topper, but a daily ritual for better feline health," said Travis Grant, managing director of Independent Innovation Awards. "Many traditional supplements or occasional-use toppers require extra steps that make feeding time more complex and therefore less prone to become a consistent, repeatable routine when it comes to mealtime.
"Charlee Bear Necessities combine function, format and habit, encouraging daily use and turning feeding into an intentional act of care rather than a routine task," continued Grant. "This innovation transforms everyday feeding into a simple, consistent wellness ritual, bringing purpose and functionality to every bowl."
