The Farmer's Dog has entered into a definitive agreement to acquire Woof, a pet company known for its enrichment and wellness products, the companies announced.
Financial terms of the deal were not disclosed. The transaction is expected to close in 2026, subject to customary closing conditions.
Woof will operate as an independent division of The Farmer's Dog.
According to the companies, The Farmer's Dog has served more than 1 billion meals since its founding. Woof, founded in 2019, created a category of refillable wellness systems for dogs, including a device called the Pupsicle.
"Our mission has always been to help dog people do their best for their dogs," said Jonathan Regev, CEO and co-founder of The Farmer's Dog. "Nutrition is the foundation of a long, healthy life, but enrichment and play are also essential We've admired what the Woof team has built, and together we'll create even more ways to improve dogs' lives every single day."
Daniel Haarburger, founder of Woof, said that from the beginning, his company's goal has been to build products that make everyday life better for dogs and the people who love them. "From enrichment devices to wellness solutions, we've dedicated ourselves to bringing real innovation to life," he said. "Today, we're excited to join an amazing partner in The Farmer's Dog to set an even higher bar for the pet industry."
