The Farmer's Dog has has completed its previously announced acquisition of Woof, a pet company known for its functional enrichment and wellness products.
The deal is The Farmer's Dog's first acquisition. The company said it expands the business's focus on dog nutrition, enrichment and future product development.
Woof will continue to operate independently under its existing brand and team, according to The Farmer's Dog, while gaining access to the company's resources to support its next phase of growth.
Woof was founded in 2019 and has grown by creating refillable wellness systems for dogs, including its Pupsicle product line, which the company said has been used by millions of dogs for enrichment and play.
"Our mission has always been to help dog people do their best for their dogs," said Jonathan Regev, CEO and co-founder of The Farmer's Dog. "Nutrition is the foundation of a long, healthy life, but enrichment and play are also essential We've admired what the Woof team has built, and together we'll create even more ways to improve dogs' lives every single day."
Daniel Haarburger, founder of Woof, said that from the beginning, his company's goal has been to build products that make everyday life better for dogs and the people who love them. "From enrichment devices to wellness solutions, we've dedicated ourselves to bringing real innovation to life," he said. "Today, we're excited to join an amazing partner in The Farmer's Dog to set an even higher bar for the pet industry."
