Updated pet food line will support independent retailers

Holistic Select has announced a new lineup of recipes for cats and dogs that continue to deliver high levels of probiotics and digestive enzymes.

Photo by Willee Cole | Big StockPhoto
Photo by Willee Cole | Big StockPhoto

Providing pets with better digestion and better nutrition is essential to giving them a better life, and that is why Holistic Select has announced an updated line of recipes to deliver high levels of probiotics and digestive enzymes for cats and dogs. Holistic Select is a premium pet food brand operated under WellPet.

“The digestive system is one of the most important parts of your pet’s body and is essential to maintain a strong immune system for both cats and dogs. Research has indicated that 70 percent of a pet’s immune system lies in the digestive tract,” said Dr. Danielle Bernal, on-staff veterinarian with WellPet.

The new and existing Holistic Select recipes include a variety of probiotics and prebiotics to promote a healthy gut and live yogurt cultures to support food breakdown and nutrient absorption. Holistic Select’s recipes are balanced with ingredients like pumpkin and papaya, antioxidant-rich superfoods and Omega-3 fatty acids.

“We’re updating our Holistic Select assortment at a time when pet parents are taking a proactive approach to their pets’ health through holistic nutrition, and we’ve introduced new packaging that communicates the lifelong benefit of this approach to feeding,” said Chris Hood, brand manager for Holistic Select. “A healthy digestive system helps our pets get the most out of each meal, from a shinier coat to a stronger immune system,” Hood said in a press release.

Updated pet food recipes and packaging

The Holistic Select line will now include:

  • Rabbit based diets for both dogs and cats, adding a lean protein option to its protein sources
  • 5 grain-free dry cat recipes to meet a variety of needs for all life stages, including a diet designed to support the nutrition needs of indoor or overweight cats
  • A full grain-free product assortment to meet the needs of puppy, adult and senior dogs as well as several size or special need specific diets
  • All recipes offer multiple digestive health focused ingredients including guaranteed levels of probiotics and digestive enzymes, prebiotics, digestive botanicals and natural fiber
  • An assortment of grain-free, protein rich wet pâté recipes for both cats and dogs

Holistic Select is committed to supporting independent pet retailers with improved margin across the entire line of products as well as Minimum Retail Price (MRP) and Internet Minimum Retail Price (IMRP) policies to ensure partners earn an appropriate return for their significant investment of time and resources in helping to build the Holistic Select brand.

Holistic Select dry food packaging is now sold in TerraCycle compliant, shelf-convenient plastic quad-style bags. Holistic Select has partnered with TerraCycle to provide consumers the ability to recycle their used bags.

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