Pet Food News: Page 116

Open Farm adds 11 recipes, Meal Plan Builder to Freshly Crafted line

Company also introduces its first cat treat and only regeneratively sourced pet treat.

Assorted pet food packages and kitchen tools on marble surface

Brand Insights

Helping you navigate the evolving pet supplements industry

Petfood Industry

Stay current in this fast-growing category with insight that keeps you informed and helps you move forward with confidence.

Helping you navigate the evolving pet supplements industry

Pet Food Additives/Supplements

Report: Pet probiotics market to reach US$3B by 2033

Market expected to grow at 7.4% compound annual growth rate driven by increased focus on pet gut health.

Probiotic pet food and supplement products with colorful packaging and pet illustrations

Pet Food Marketing and Branding

Report: Taste trumps health as top pet food driver

According to new research from Brandon, pet parents prioritize flavor over health benefits and ingredient quality.

Ragdoll cat looking up, wearing blue collar, with hand reaching to pet

Post Holdings shares upcoming executive leadership changes

Post Consumer Brands CEO will expand role to oversee parent company operations starting January 2026 when Post Holdings COO Jeff Zadoks retires.

Market Trends and Reports

US animal shelter intake drops 4% in first half of 2025

New data shows 2.8 million cats and dogs entered shelters nationwide through June, with adoption rates declining 1% year-over-year as facilities face ongoing staffing and veterinary shortages.

Tabby cat with intense green eyes behind metal cage bars

Pet Food Marketing and Branding

Purina launches canine sports documentary series

Purina Animal Nutrition

Nine-episode series "A Different Breed" will showcase dogs and handlers competing in the company's 30-year-old Incredible Dog Challenge competition.

Dog leaping to catch frisbee at Purina dog competition on green field

Nordic pet care company reports strong H1 performance

Musti Group posts 14.3% sales growth, while Bene Meat Technologies calls for clearer EU cultivated meat regulation.

Cat food section in a pet store with shelves of pet food packages and a cat poster

Jinx debuts refrigerated dog food line

The move expands the premium brand's portfolio into the refrigerated category with eight SKUs which it said targets the growing hybrid feeding trend.

Refrigerator shelf stocked with fresh produce, eggs, and Jinx pet food packages

Purina and St. Louis CITY SC introduce team pet, Petey

Purina Animal Nutrition

St. Louis CITY SC has chosen Petey, a 2-year-old English Labrador Retriever, as the Major League Soccer club's first facility dog.

White Labrador retriever sitting on grass with soccer balls, wearing a sports harness

U.S. and Canada

45 US pet food companies' revenues in 2024

Although dogs have long been the main drivers of US pet food industry growth, that may be changing. Cats may now be the top dog.

Sparkling fireworks display of a cat silhouette in red, white, and blue colors

52 European pet food companies' annual revenues 2024

Mergers and acquisitions were a prominent force in Europe last year, as was the slow but steady rise in pet ownership.

Cartoon animals in vintage clothing, including dogs, cats, and a pug in hats and suits

Pet Food Additives/Supplements

Trace minerals, big effect on health and pet food marketing

From a marketing perspective, trace minerals represent a largely untapped story. Human food trends show growing consumer awareness of mineral fortification, and pet owners are likely to follow.

Zinc mineral cluster with blue-gray crystalline formations on rocky base

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