Pet Food News: Page 14

Pet Food News
BARK launches premium dog food line
The direct-to-consumer pet company will donate 100% of food profits to shelters and rescues through its BARK Gives program.
Omnichannel brand BARK has launched a new premium dog food and consumables line.
Europe
Inspired Pet Nutrition may buy Ultra Premium Direct
The exclusivity agreement would transfer all shares held by Eurazeo and other stakeholders to Inspired Pet Nutrition.
Minimalist Painting Depicting A Geman Shpherd Shaking Hands With A Business Man
Pet Food Marketing and Branding
ORIJEN launches trails app to connect pet owners with national parks
Champion Petfoods
The premium pet food brand partners with National Park Foundation to develop resource covering pet-friendly trails in over 100 parks nationwide.
The ORIJEN Trails App provides trail recommendations and more for you and your pet.
Pet Food Marketing and Branding
JustFoodForDogs, Pizzana to launch fresh dog pizza
Collaboration introduces a canine-specific menu item made with whole food ingredients at restaurant locations across Southern California and Texas.
JustFoodForDogs and Pizzana have partnered to launch Pup Pizza, the original fresh pizza for dogs, which is topped with the company's Pork Treats as a pepperoni substitute.
Petfood Forum News
Petfood Forum 2026 opens call for papers
Noncommercial abstract submissions on specific pet food topics for the 2026 edition of the exclusive pet food conference are due October 31, 2025.
Pff Call For Papers Paul Ward Photography
Pet Food Market
Pet food industry split on AI adoption, marketing emerges as top priority
Nearly half of pet food companies have yet to implement AI technology, while those ready to invest see the greatest potential in marketing and sales applications.
Marketing and sales applications dominate future AI investment priorities, with 35% of respondents identifying customer targeting and campaign optimization as the area that would benefit most from AI implementation.
Pet Food News
Ronald Brakke, animal health consultant, dies at 84
The founder of Brakke Consulting worked with leading pet food manufacturers during his four-decade career in animal health.
Pet Obesity
Proper pet food, not appetite suppressants, key to managing pet obesity
According to this veterinarian, pet food professionals have unique opportunities to support healthier weight management as overweight pet numbers increase.
The amount of calories an animal needs is based on more than their ideal body weight. Age, breed, metabolism, medical conditions, and amount of exercise all play a role.
Pet Food Marketing and Branding
5 key steps to entering new pet food markets
Kormotech
Drawing from over a decade of international expansion experience across 51 countries, Kormotech's Rostyslav Vovk shares how pet food manufacturers can successfully navigate new market entry.
When expanding your pet food brand into a new market, a deep understanding of the country's marketing dynamics and consumer preferences is needed.
Ingredient Issues
10 takeaways: Stocks rise with pet food health trends, as do bone broths
As the market for stocks grows, especially for collagen-rich bone broth, this soup trend is spilling over into the pet food industry.
Stock photos...
Pet Food Marketing and Branding
Purina ONE targets cat allergen market with dating campaign
Purina Animal Nutrition
Nestlé Purina PetCare targets cat allergen sensitivities in relationships through video series and dating app partnerships.
Purina ONE's new 'LiveClear, Love Clear' campaign addressing relationship challenges caused by cat allergen sensitivities.
Pet Food News
AFB International names general manager for North America
AFB International
The palatant manufacturer appoints industry veteran Jack Van't Groenewout to lead regional operations and drive growth strategy.
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