News & Newsletters: Page 35

Pet Food Marketing and Branding

3 questions to know if AI is right for pet food marketing tasks

AI can enhance targeting, boost pet owner engagement and refine product strategies.

Dogs In A Business Meeting With Many Computers On The Table There Is A Screen Behind Them On The Screen, A Robot Presents Marketing Jargon

Brand Insights

Rethink minerals to boost pet health and build lasting loyalty

Zinpro®

What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.

Rethink minerals to boost pet health and build lasting loyalty

Pet Food Marketing and Branding

Zesty Paws launches Chief Taste Officer contest

The pet supplement brand will name one cat or dog its new brand ambassador as part of the "Flipped Tails" campaign.

Chief Taste Officer Zesty Paws

Instinct achieves Icon Level with Pet Sustainability Coalition

The raw pet food maker strengthens its sustainability commitment by joining the highest membership tier of PSC.

J.M. Smucker promotes John Brase to president and COO

Brase will continue overseeing pet food and other retail segments while expanding his leadership role in external and strategic initiatives.

Purina Europe head Jeff Hamilton named Nestlé CEO for Americas Zone

Nestle Purina PetCare

Jeff Hamilton, currently leading Purina PetCare Zone Europe, will succeed Steve Presley as CEO of Nestlé Zone Americas effective July 1, 2025.

Pet Food Marketing and Branding

Wellness Pet launches activity challenge highlighting pet health and wellbeing

Wellness Pet Company

The “Wellness Pet Minutes That Matter Challenge” encourages pet parents to log active time with their dogs in recognition of Mental Health Awareness Month.

Wellness Pet Mental Health Awareness Month

Sustainable Dog and Cat Food

Insect protein recognized in global platform measuring emissions reduction

Innovafeed’s insect-based ingredients are featured in the Avoided Emissions Platform.

Visuel Aep Site En

SAFE Act aims to protect ag exports during animal disease outbreaks

Legislation would codify USDA’s role in regionalization agreements and improve export transparency.

The SAFE Act would formally codify the U.S. Department of Agriculture's role in negotiating 'regionalization agreements' with trading partners.

GAPFA to host 2025 Technical Congress and AGM in Bangkok

Event will bring together global pet food leaders and regulators to address commercial diet standards, trade and transparency.

Pet Food Market

Report: Pet food production grows 4.5% globally in 2024

Pet food remains one of the fastest-growing feed sectors, according to Alltech’s 2025 Agri-Food Outlook.

Alltech Feed Outlook Report

Native Pet supplements expand into natural grocery stores

Native Pet increases its retail footprint with nationwide rollout in all 522 Whole Foods locations, reflecting growing demand for high-quality pet wellness products.

Native Pet At Whole Foods Market And Sprouts Farmers Market Nationally

Pet Food Market

Health over habit: How U.S. pet owners are reshaping the pet food market

As budget-conscious consumers redefine value in the pet aisle, health and wellness benefits — not just prices – are driving purchasing decisions, says Packaged Facts’ Shannon Landry.

While pet owners are more cost-conscious these days, they are not simply buying the cheapest options. They’re seeking out pet foods that offer better value, especially through health-related benefits.

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