News & Newsletters: Page 35

Pet Food Marketing and Branding
Blue Buffalo taps Olivia Culpo for football-themed treats campaign
Blue Buffalo Co.
The brand partnered with select football wives and girlfriends to promote its Nudges line during the football season.
The new campaign spotlights Blue Buffalo Nudges treats that are made with real steak and chicken, and crafted to look and taste just like the popular snacks humans love.
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
Pet Food News
Avanti Pet Care launches Avant Furst dog food in India
Indian aquaculture company expands pet nutrition portfolio with new canine line.
Following the launch of their cat food brand in March, Avanti Pet Care has officially introduced its dog food brand, Avant Furst, this month.
Pet Food Packaging
Earthborn Holistic reaches 2 million recycled pet food bags
Midwestern Pet Foods
Brand's ReBorn program with TerraCycle has diverted over 260,000 pounds of packaging waste from landfills since 2015.
Over the past 10 years, Earthborn Holistic has recycled over 2,000,000 bags recycled through their Earthborn ReBorn program.
Pet Food News
Commercial Food Sanitation opens training facility
Intralox
The 13,700-square-foot center in New Orleans, Louisiana, U.S., offers hands-on education in sanitation practices, hygienic design and food safety protocols for manufacturing professionals.
The CFS facility houses three laboratories designed to simulate plant environments for training participants.
Sustainable Dog and Cat Food
Worm composting turns wasted kibble into fertilizer
Worms may provide waste management for ingredient suppliers and pet food makers.
Drawing By Linneus Describing The Tiger Worm
Pet Food News
AFIA President and CEO Constance Cullman elected IFIF chair
Cullman will succeed Ruud Tijssens, who served as chair from 2022 to 2025.
Pet Food Marketing and Branding
Wellness Pet Company unveils rebrand and national campaign
Wellness Pet Company
U.S.-based manufacturer launched new brand identity centered on shared wellbeing between pets and pet parents.
Wellness Pet Company launched a new brand identity and national advertising campaign in September 2025.
Pet Food News
AFIA pet food conference opens registration
Conference  held in conjunction with IPPE  in January will feature sessions on ingredients, AI applications, nutrition research and regulatory updates.
Pet Food Marketing and Branding
Purina Cat Chow launches therapy cat initiative for students
Brand partners with Pet Partners to bring mobile wellness sessions to New York City college campuses for World Mental Health Day.
Research shows 10-minutes petting a therapy cat, like Pumpkin pictured here, can lower stress levels.
Pet Food News
Nutriment Company acquires France's Easy-BARF
Acquisition marks TNC's eighth purchase in 2025 and establishes its presence in Europe's third-largest pet market.
Tnc Acquires Easy Barf
Market Trends and Reports
Report: Brands, retailers face operational challenges in 2026
The 2026 Commerce Readiness Index surveyed 200 U.S. and U.K. retail and brand executives about upcoming macroeconomic pressures.
Sad Dog Pexels Pixabay com
Pet Food Recalls
Best Buy Bones recalls bully sticks over Salmonella concerns
Company is recalling four lots of its Nature's Own Pet Chews product distributed in the U.S.
Natures Own Bully Bites Recall
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