News & Newsletters

Pet Food News
Open Farm launches in nearly 1,700 PetSmart stores
The rollout brings Open Farm's full product line to nearly 1,700 PetSmart stores in the United States and Canada, plus online.
Pet Food Marketing and Branding
Natoo Pet Foods sponsors Jaguar Parade Miami exhibition
Natoo Pet Foods will sponsor all 11 jaguar sculptures in the Jaguar Parade Miami exhibition, which opens June 10 to raise awareness of wildlife conservation.
Jaguar Parade Natoo
Business Strategy
AI analytics sharpen pet food pricing and forecasting
Speaking at Petfood Forum 2026, Triplethree International founder Iván Franco showed how price elasticity, demand forecasting and segmentation models helped Latin American pet food companies raise margins and cut promotional waste.
Companies have more data than ever, but lack the systems to turn it into decisions, Iván Franco told Petfood Forum 2026 attendees.
Research Notes
Wheat beat oats and rye in dog food, contrary to human results
Although oats and rye are often associated with health benefits in people, those advantages were not evident in a study of healthy adult dogs.
'Grains are bad, m'kay.'
Safety & Quality
House passes BARK Act protecting pet food donors
The legislation, passed as part of the fiscal 2027 Agriculture Appropriations Act, would provide liability protections to businesses that donate pet food and supplies to animal shelters.
The BARK Act would protect businesses that donate food and supplies to animal shelters, aiming to ease shelter shortages and cut pet food waste.
Pet Supplements & Treats Digest
Cat supplement market poised for growth as ownership trends shift
Shannon Landry of Packaged Facts Pet presented consumer insights at the NASC Annual Conference outlining why the cat market deserves more attention from supplement makers.
Packaged Facts projects cat product sales will grow faster than dog product sales across most categories over the next five years.
Pet Supplements & Treats Digest
4 pet supplement consumer segments to watch
A new analysis from Nextin Research maps the pet supplement market into four behaviorally defined segments, offering brands a roadmap for targeting prospects and retaining current buyers.
The four consumer segments — Wellness Disengaged, Interested Inactives, Adjacent Wellness Shoppers and Pet Supplement Adopters — each carry distinct implications for how brands should allocate marketing and product development resources.
Pet Food News
Lord Jameson enters South Korea with Aromnaom partnership
The organic dog treat manufacturer will distribute its products to pet retailers across South Korea through Seoul-based Aromnaom.
Latin America/Carribean
Why retailers are becoming pet food companies in Mexico
A new Triplethree International report finds that retailers in Mexico are reshaping the pet food value chain through private-label development, category management and direct access to shopper data.
Through private-label development, category management and direct access to shopper data, retailers are becoming increasingly influential participants in the pet food value chain.
Insect-based Cat and Dog Food
Innovafeed raises €51 million, restructures insect ingredient business
The French producer of Hermetia illucens ingredients will shift investment toward commercial growth in pet food and aquaculture.
Innovafeed's production facility in Nesle, France.
Pet Food Marketing and Branding
Canidae launches campaign highlighting ingredient sourcing, farmer stories
The integrated campaign supporting Canidae's Pure Farm to Bowl dog food line highlights the origins of key ingredients and the farmers who supply them.
Canidae Pure Farm To Bowl
Pet Food News
JustFoodForDogs appoints Michael Meyer as CEO
Michael Meyer, most recently CEO of "I and love and you," will succeed Eric Kufel, who is stepping down for personal health reasons.
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