News & Newsletters: Page 7

Pet Food Marketing and Branding

5 key steps to entering new pet food markets

Drawing from over a decade of international expansion experience across 51 countries, Kormotech's Rostyslav Vovk shares how pet food manufacturers can successfully navigate new market entry.

Brand Insights

Learn how AI and tech advances are powering the future of pet food

WATT Global Media

Discover how new tools and strategies streamline operations, improve safety, and transform marketing for pet food manufacturers.

Learn how AI and tech advances are powering the future of pet food

Ingredient Issues

10 takeaways: Stocks rise with pet food health trends, as do bone broths

As the market for stocks grows, especially for collagen-rich bone broth, this soup trend is spilling over into the pet food industry.

Stock photos...

Pet Food Marketing and Branding

Purina ONE targets cat allergen market with dating campaign

Purina Animal Nutrition

Nestlé Purina PetCare targets cat allergen sensitivities in relationships through video series and dating app partnerships.

Purina ONE's new 'LiveClear, Love Clear' campaign addressing relationship challenges caused by cat allergen sensitivities.

AFB International names general manager for North America

AFB International

The palatant manufacturer appoints industry veteran Jack Van't Groenewout to lead regional operations and drive growth strategy.

Pet Food Additives/Supplements

Study: LP815 probiotic reduces canine anxiety, aggression

Four-week randomized study of 40 dogs shows measurable behavioral improvements with proprietary GABA-producing strain developed by Verb Biotics.

With behavioral issues affecting up to 85% of dogs, Verb Biotics noted LP815 provides a clinically supported approach to ease anxiety, reduce aggression, and support more restful, consistent sleep.

Ingredient Issues

10 takeaways: Apple cider vinegar as a dog and cat food ingredient

Apple cider vinegar may affect pet health, and more than five years ago, one scientist called for research to verify its benefits and possible drawbacks in pet food formulations.

Chat Gpt Image Aug 19, 2025, 11 16 16 Am

BRF SA pet food division grows client base 8% in Q2 2025

BRF Ingredients

Brazilian protein producer posted $130.7 million in second-quarter earnings with its pet food segment reporting strong performance.

Border Collie 672633 1280

Pet Fair Asia 2025 to showcase innovations in Shanghai

Asia's largest pet industry trade show will feature over 2,600 exhibitors including six halls focused on pet nutrition and food products.

Ollie migrates e-commerce operations to Shopify platform

The fresh dog food company says the move will streamline backend operations and enhance personalization capabilities for its direct-to-consumer business.

Ollie has launched its new digital commerce experience on Shopify.

Pet Food Additives/Supplements

Earth Buddy debuts liposomal glutathione supplement for dogs

Company introduces industry's first liposomal delivery system for glutathione designed to support cellular function, liver health and detoxification in dogs.

Earth Buddy introduced its Liposomal Glutathione for Dogs at SuperZoo 2025 in Vegas.

Pet Food Additives/Supplements

10 takeaways: Superfood trends reshape pet food formulations

In a recent Trending: Pet Food, Healthybud CEO Kyle Feigenbaum explains how consumer knowledge and personal health experiences are accelerating the integration of functional ingredients from human nutrition into pet products.

Superfood ingredients are increasingly being incorporated into pet food formulations as manufacturers respond to consumer demand for functional nutrition benefits.

Pet Food Market

Grupo Diana enters Colombia's pet food market with acquisition

The rice industry leader acquires Alimentos Nutrión S.A., marking its expansion into a billion-dollar sector growing at double-digit rates.

Page 7 of 897