News & Newsletters: Page 6

Wilbur-Ellis Nutrition acquired by equity firm, will operate as Rangen

An affiliate of Balmoral Funds LLC has acquired Wilbur-Ellis Nutrition LLC, a provider of custom nutrition products in pet, aquaculture and livestock markets, from Wilbur-Ellis Holdings II LLC.

Merger Acquisition

Brand Insights

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

BESTMIX SOFTWARE N.V.

What keeps pet food professionals up at 2 AM? It’s not just Salmonella, ingredient shortages, or missed deliveries. It’s the rising pressure from a new generation of pet owners who expect perfection and demand it fast.

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

Woof introduces plant-based dog chew

Woof Dog Products

Company develops alternative to synthetic materials and traditional bones using food-grade plant compounds and powdered antler.

Woof transforms the durable chews category with the launch of the plant-based HonestChew.

Ollie helps launch specialized canine rehabilitation facility

Fresh dog food manufacturer collaborates with Angels For the Underdogs to establish trauma-informed healing center for court-involved dogs in the Southeast U.S.

Other Half launches Pumpkin Bacon Latte multivitamin for dogs

Pet wellness brand introduces seasonal twist on daily supplement with 45 active ingredients targeting gut health, joints, skin, coat and immunity.

Other Half lets dogs join the fall fun with its Pumpkin Bacon Latte kit.

BARK launches premium dog food line

The direct-to-consumer pet company will donate 100% of food profits to shelters and rescues through its BARK Gives program.

Inspired Pet Nutrition may buy Ultra Premium Direct

The exclusivity agreement would transfer all shares held by Eurazeo and other stakeholders to Inspired Pet Nutrition.

Minimalist Painting Depicting A Geman Shpherd Shaking Hands With A Business Man

Pet Food Marketing and Branding

ORIJEN launches trails app to connect pet owners with national parks

Champion Petfoods

The premium pet food brand partners with National Park Foundation to develop resource covering pet-friendly trails in over 100 parks nationwide.

The ORIJEN Trails App provides trail recommendations and more for you and your pet.

Pet Food Marketing and Branding

JustFoodForDogs, Pizzana to launch fresh dog pizza

Collaboration introduces a canine-specific menu item made with whole food ingredients at restaurant locations across Southern California and Texas.

JustFoodForDogs and Pizzana have partnered to launch Pup Pizza, the original fresh pizza for dogs, which is topped with the company's Pork Treats as a pepperoni substitute.

Petfood Forum News

Petfood Forum 2026 opens call for papers

Noncommercial abstract submissions on specific pet food topics for the 2026 edition of the exclusive pet food conference are due October 31, 2025.

Pff Call For Papers Paul Ward Photography

Pet Food Market

Pet food industry split on AI adoption, marketing emerges as top priority

Nearly half of pet food companies have yet to implement AI technology, while those ready to invest see the greatest potential in marketing and sales applications.

Marketing and sales applications dominate future AI investment priorities, with 35% of respondents identifying customer targeting and campaign optimization as the area that would benefit most from AI implementation.

Ronald Brakke, animal health consultant, dies at 84

The founder of Brakke Consulting worked with leading pet food manufacturers during his four-decade career in animal health.

Proper pet food, not appetite suppressants, key to managing pet obesity

According to this veterinarian, pet food professionals have unique opportunities to support healthier weight management as overweight pet numbers increase.

The amount of calories an animal needs is based on more than their ideal body weight. Age, breed, metabolism, medical conditions, and amount of exercise all play a role.

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