Purina is offering pet owners a chance to win replicas of the Busy Bee dog toy featured in the 2000 film Best in Show through a sweepstakes in its MyPurina app.
The company is giving away 2,500 Busy Bee toys to mark the 25th anniversary of the film that inspired the National Dog Show Presented by Purina. Users can enter by downloading the MyPurina app, visiting the Rewards Catalog and redeeming the National Dog Show Busy Bee Sweepstakes Entry item. The promotion runs through December 1, 2025, with winners selected by December 12.
Actress Jane Lynch poses with her dog and the iconic Busy Bee toy from Best in Show.About Nestlé Purina PetCare
Purina sponsored a Best in Show retrospective screening and cast reunion at the Tribeca Festival in New York City earlier in 2025, where the company revealed the return of the Busy Bee toy.
The National Dog Show was created after NBC's Jon Miller watched Best in Show and recognized the appeal of a real dog show broadcast. Miller pitched the concept to NBC executives and contacted Purina, which became a founding partner when the show debuted in 2001.
"When Best in Show premiered, it gave audiences a hilarious and heartfelt look into the world of competitive dog shows – a world we proudly showcase every Thanksgiving," said Jon Miller, president of acquisitions and partnerships at NBC Sports. "We're excited to celebrate the film that inspired our National Dog Show, and to work alongside Purina in showcasing the return of the Busy Bee. Fans of the film and our show won't want to miss this year's broadcast, where we'll have a few Busy Bee-inspired surprises as well."
The National Dog Show airs November 27 from noon to 2 p.m. in all time zones on NBC. The Kennel Club of Philadelphia has hosted more than 30,000 purebred dogs competing in the show since its debut.
