DASH Dog Food, the fresh-frozen dog food brand previously operating as ButcherBox for Pets, has launched as an independent company under a new name and identity.
Bobby Quirk, founder and CEO, joined ButcherBox in 2015 as its first hire and rose to VP of operations before leading the pet food business. ButcherBox founder Mike Salguero serves as executive chairman of the new company.
Quirk said the rebrand reflects a company that has matured beyond its parent. DASH applies sourcing standards, supplier relationships and quality practices developed over a decade at ButcherBox to a fresh-frozen dog food line. The company said it treats human-grade certification as a baseline rather than a differentiator, publishing sourcing standards across its supply chain.
"I couldn't find food I trusted for Maisy," Quirk said. "I'd grown up with dogs, seven of them, but I'd never been the person responsible for deciding what they eat. The first time that decision was mine, I felt the weight of it immediately. Dogs can't read a label or ask what's actually in their bowl. That's on us. And the more I looked, the clearer it got that nobody was doing for them what we'd spent a decade doing for the people on the other side of the supply chain."
DASH recipes are formulated to meet Association of American Feed Control Officials (AAFCO) standards for complete and balanced nutrition and are produced in USDA-certified facilities in the U.S. The company said its products include:
- 100% grass-fed beef and certified organic chicken sourced through vetted suppliers, with no antibiotics or added hormones
- Sous vide cooking in small batches at 165 degreesF
- Pre- and postbiotic formulations developed to support digestive wellness, immunity and mobility
- Fresh-frozen 1-lb pouches designed so the food is visible through the packaging
"Bobby started DASH because of one dog," Salguero said. "But he has built it for every dog. He has held this brand to standards most of the category has not even attempted. Real sourcing. Real transparency. The willingness to be specific about what is in the bowl. DASH is the result, and Bobby is the reason it exists."
DASH is available via subscription at DashDogFood.com, with meal plans customized by each dog's size, age and dietary needs.
