Stella & Chewy's hosts inaugural MVP dog event

Frozen and freeze-dried raw pet food brand marked its first major West Coast activation with a baseball-themed watch party for dogs and their owners in Santa Monica, California.

July 21, 2026

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Stella & Chewy's

Stella & Chewy's held its first Most Valuable Pup (MVP) Experience at DOG PPL, a members-only dog social club in Santa Monica, California. The event drew 369 dog owners for a watch party centered on the Los Angeles Dodgers vs. New York Yankees game.

The gathering marked the raw pet food brand's first major West Coast activation.

Activities included personalized MVP trading cards sketched on-site, a treat cart, a photo booth for dogs and their owners, and a live DJ. Attendees also received gift bags containing Stella & Chewy's freeze-dried raw Meal Mixers and Breakfast Sprinkles.

Stella & Chewy's has produced freeze-dried raw pet food since 2003. The company recently expanded its retail distribution to Publix, Sprouts and Target.

DOG PPL offers a community space for dogs and their people, fusing the comfort and security of a private members club with the spirit and community of a local dog park.

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