Open Farm launched its largest integrated brand campaign, 'Pets Are Perfect. So, We Must Be Too.', to highlight its commitment to ingredient quality, animal welfare, and transparency as the pet food company enters its next growth phase. The campaign, rolling out across television, streaming, and digital channels, celebrates the bond between pet parents and their pets while reinforcing Open Farm's standards for responsible sourcing and veterinary-supported nutrition.
- Campaign Name: Open Farm unveiled 'Pets Are Perfect. So, We Must Be Too.' as its largest integrated brand campaign to date
- Core Values: The brand emphasizes responsibly sourced ingredients, veterinary-supported formulation, and full ingredient traceability
- Distribution Channels: Campaign rolling out across television, connected TV, streaming, digital video, out-of-home, and social media internationally
Open Farm has unveiled "Pets Are Perfect. So, We Must Be Too.," its largest integrated brand campaign to date and what the company described as its biggest investment in brand building as it enters its next phase of growth.
The campaign will roll out internationally across television, connected TV, streaming, digital video, out-of-home and social channels over the coming months.
Open Farm cited Pew Research findings that 97% of pet parents consider their pets family. The company, founded in 2014, said the campaign reflects its focus on ingredient quality, animal welfare and transparency. The company works with independent neighborhood pet retailers as well as national retail and direct-to-consumer channels.
"Over the past decade, we've invested relentlessly in building the business the right way — from the quality of our ingredients and the strength of our supply chain to the trust we've earned with pet parents," said Isaac Langleben, co-founder and CEO of Open Farm. "Exceptional nutrition is the foundation of Open Farm, but enduring brands are built when people understand why you hold yourself to a higher standard. This campaign is about bringing that belief to life in a way more pet parents will remember."
Open Farm said its recipes use responsibly sourced ingredients, veterinary-supported formulation and full ingredient traceability.
"The best creative doesn't just capture attention, it creates connection," said Mark Sapir, chief marketing officer of Open Farm. "Every pet parent has stories only they could tell, yet almost everyone recognizes themselves in those moments. By celebrating those everyday moments, we're building a brand that's every bit as memorable as the standards behind our food."
The campaign was developed with independent creative agency Guesthouse and debuts with two advertisements, “Sweet Girl” and “Cone”.
Open Farm said the campaign is intended to build brand awareness and trust as the company continues to grow.
