Purina is celebrating three Daytime Emmy Award nominations for A Different Breed, a nine-episode documentary series produced through Purina Films in partnership with InkBlot Narratives and WPP Media. The nominations are for Outstanding Lifestyle Program, Outstanding Editing and Outstanding Directing.
According to the company, the Daytime Emmy Awards recognize excellence in daytime television and streaming programming across lifestyle, documentary, instructional, travel, culinary and children's content. A Different Breed is nominated alongside productions from some of the entertainment industry's leading studios, networks and streaming platforms.
Streaming on Prime Video, A Different Breed follows 18 teams on the road to the Purina Pro Plan Incredible Dog Challenge National Finals, focusing on the competitors, their dogs and the relationships between them.
"The way people discover and engage with content continues to evolve, and we're evolving with them," said Andrea Faccio, president and chief growth officer at Purina. "At Purina, we've always believed the bond between people and pets is full of inspiring stories. A Different Breed gave us the opportunity to share those stories in a way people actively choose to experience, and we're incredibly proud to see them recognized alongside some of the industry's most celebrated programs."
The series is set against the backdrop of the Purina Pro Plan Incredible Dog Challenge, a canine performance sports competition that has run for nearly 30 years. The competition includes events such as disc routines, agility courses, weave pole racing and diving dog competitions.
The National Academy of Television Arts & Sciences will announce Daytime Emmy Award winners Oct. 30, 2026.
All nine episodes of A Different Breed are available to stream exclusively on Prime Video in the U.S. at no additional cost with a Prime membership. A second season of the series is in production.
