Minties FreshBites, a line of dog dental treats, has launched Minterventions, a nationwide campaign addressing dog breath. The treats use a blend of five natural breath fresheners — alfalfa, peppermint, fennel, dill and parsley — that can be given throughout the day.
The campaign was developed in partnership with independent creative agency TiNY, which also worked on Minties' "Dog Breath Is Over" campaign.
"Pet parents are constantly looking for simple, effective solutions that fit into daily routines," said Jissan Cherian, chief marketing officer at PetIQ. "Minterventions brings humor to a very real pet parent experience while introducing Minties FreshBites as the low-calorie solution that works. Our signature blend of five natural breath fresheners is what sets FreshBites apart — not just masking breath, but delivering freshness that both pet parents and their four-legged companions can feel good about."
Each FreshBites treat contains 7.5 calories and does not contain wheat, corn, soy, salt or dyes.
As part of the campaign, "Mintervention Mondays" invites pet owners to nominate a dog for a chance to win a Minties Fresh Breath Kit, valued at $50. Entries can be submitted monthly at Minterventions.com.
This summer, Minties will also host an in-person activation in New York City's Washington Square Park featuring product sampling, demonstrations and interactive activities for dogs and owners.
