
Jinx
Jinx, a pet nutrition and supplement brand, launched a commercial campaign Aug. 26 featuring actor Chris Evans in recognition of National Dog Day.
The commercial shows Evans with his rescue dog, Dodger, and centers on feeding as a daily expression of care. The campaign's message is "If you love someone, let them know."
Jinx partnered with creative agency Erich & Kallman and with Evans on the campaign's creative direction. The spot incorporates personal home video footage of Evans and Dodger.
















