Jinx debuts Chris Evans dog food campaign

Pet wellness brand's National Dog Day commercial features actor Chris Evans and his rescue dog, Dodger.

Jinx Christ Evans
Jinx

Jinx, a pet nutrition and supplement brand, launched a commercial campaign Aug. 26 featuring actor Chris Evans in recognition of National Dog Day.

The commercial shows Evans with his rescue dog, Dodger, and centers on feeding as a daily expression of care. The campaign's message is "If you love someone, let them know."

Jinx partnered with creative agency Erich & Kallman and with Evans on the campaign's creative direction. The spot incorporates personal home video footage of Evans and Dodger.

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