Pet Food Marketing and Branding: Page 33

Pet Food News

Target launches private label dog, cat food and treats

On August 15, Target will launch a private label dog and cat food brand, Kindfull. The brand includes wet and dry food, treats and toppers.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Pet Food Market

Rescue dog kibble uses prebiotics, palatants, antioxidants

New product developers with Champion Petfood’s ACANA hadn’t planned on a deadly virus boosting shelter pet adoption rates.

Pet Food Market

Petco Mexico weathered pandemic with omnichannel strategy

Petco Mexico increased sales by 35% in 2020, partly by reducing its pet food assortment online and focusing on top-selling products and customer service.

Pet Food News

Paleo pet food hints from ancient dog feces in permafrost

One group of archeologists looked for clues about dog’s ancestral diets by doing essentially what pet nutrition scientists do with modern dogs. They collected dogs’ feces and analyzed it.

Pet Food Market

How can pet food brands respond to sustainability demands?

Consumers hold brands responsible for sustainability and want environmental data on labels. Can pet food meet that demand given a lack of standardization?

Pet Food Market

Jinx guerilla markets with scented billboards for dogs

Guerilla marketing involves novel techniques to attract consumer interest to a particular brand, create buzz about a product or boost sales.

Pet Food Market

Chewy private label brand entering fresh pet food market

For the Tylee's brand fresh pet food, Chewy designers developed and patented a packaging method that they claim is both sustainable and preserves product quality during the delivery process.

Pet Food Market

Press releases published on Petfoodindustry.com for free

You won’t believe this one weird trick to get published on Petfoodindustry.com. Here’s why you should use journalistic style in press releases, instead of puffery and clickbait. Authorities don’t want you to know why the top reason will surprise you. He thought he was writing good press releases until he saw this…

Pet Food News

One Food: As people die or diet, so do dogs and cats

The connections among disease and human, pet and livestock foods have been established. Yet there is more to health than avoiding disease.

Pet Food News

One Food: Eat your own cat food ingredients

While eating one’s own dog food remains a negative thing, eating one’s own cat food ingredients may be a good thing for the pet food industry, as it emphasizes the humanization of pet foods.

Pet Food Market

Spring 2021 pet food and treat new product trends

These new pet products followed dog and cat food trends such as hemp, healthy indulgence with treats, superpremiumization, raw and functional pet food ingredients.

Pet Food Market

How to build loyalty in the new consumer landscape

Learn about how 2020 changed the consumer landscape, and how brands must look forward to succeed in 2021 and beyond.

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