Pet Food Marketing and Branding: Page 33

Pet Food Lawsuits, Litigation

Q&A: Why natural-claims lawsuits may recur for pet food industry

Numerous lawsuits related to natural or similar marketing claims have challenged brands during the past decade, and they seem likely to continue reappearing.

Dall·e 2024 07 08 12 43 49 A Thick, Leather Bound Book Titled 'pet Food Law' By Legal Beagle The Cover Is Made Of Dark Brown Leather With Gold Embossed Lettering For The Title

Pet Food Marketing and Branding

Oh Norman! selects rescue dog as chief treat officer

Handpicked by co-founder Kaley Cuoco, the company's newest employee will work closely with the team on new product development and testing.

Hoagie, a Los Angeles-based rescue dog, has been named to the role of chief treat officer and will earn a $10,000 annual salary.

Pet Food Marketing and Branding

Purina launches pet-centric Roblox game

Purina Arena Pet Racing multiplayer game lets players adopt, nourish and compete with their virtual furry friends in various dynamic courses.

Purina Arena Pet Racing allows players to race with their adopted dogs and cats across various urban and rural courses, all while nurturing their pets' competitive edge through proper nourishment and care.

Pet food producer rolls out new products to expand portfolio

Polish pet food producer, Tropical, is making efforts to broaden its product range.

Pet Food Marketing and Branding

Dog food startup brings health and Hispanic culture together

Cachorrisimo was designed to honor tradition with meals that reflect the heart and flavors of Latino culture.

Inspired by traditional Hispanic kitchens, Cachorrisimo is designed to bring these flavors to dogs.

Farmed insect welfare affects pet food ingredient production

Pet owners tend to show concern for animal welfare overall. Ethical treatment of insects could differentiate a pet food brand.

Dall·e 2024 11 07 10 36 56 An Aged Oil Painting In The Style Of William Herbert 'buck' Dunton, Depicting A Rustic Insect Ranch Set In The Open Plains The Scene Shows Various In

Pet Food Marketing and Branding

Bella + Duke relaunches brand platform

This UK company is broadening its focus with new brand positioning underscoring health and wellbeing for pets.

The company, in addition to its raw pet food, is now offering expert advice and support on pet nutrition, health and behavior, and products to support pet wellbeing.

Pet Food Market

How to navigate the LATAM pet food market

A look at the opportunities and challenges posed by each Latin American region.

Highway With Heavy Traffic Kollinger Pixabay

Pet Food Marketing and Branding

Paws-itive 'presidential campaigns' spotlight charitable causes

Election-related marketing can showcase a brand’s values while supporting its favorite charities.

Service-dog-in-training Rocky throws his paws into the 2024 Presidential race.

Raw Cat and Dog Food

Stella & Chewy's launches e-commerce platform for raw pet food

Company's direct-to-consumer website builds upon its continued presence in neighborhood pet stores and other retailers.

Through its new D2C e-commerce website, pet parents will have access to nearly 100 cat and dog freeze-dried raw products, treats and kibble.

Pet Food Marketing and Branding

Primal Pet Foods unveils new packaging to simplify product selection

The new packaging design can be found on the company's premium lineup of frozen raw and freeze-dried raw food, treats, hydrators and toppers for dogs and cats.

The new design aims to drive consistency across the company's portfolio with recognizable branding and bold visuals.

Pet Food Marketing and Branding

Get Joy, Dan Buettner unveil canine longevity docuseries

Blue Zones founder Buettner and Get Joy offer actionable steps, including a focus on nutrition, to extend dogs' lives.

Dan Buettner, human longevity expert and author of The Blue Zones, is partnering with Get Joy on a new canine-focused docuseries.

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