Pet Food Marketing and Branding: Page 34

Pet Food Market

E-commerce data strategy helps pet food logistics, sales

While the pet food industry saw strong growth during the ongoing pandemic, some of that expansion may have been stymied by logistical problems.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Pet Food News

Innovative packaging designs for inventive pet food

As brand loyalty declines and product diversity increases, pet food packaging needs to grab eyes both in physical stores and online, where shelf placement no longer helps to differentiate products.

Pet Food Market

Mars expands dog food brand portfolio in Mexico

After launching Champ dog food in Mexico in September 2020 in traditional local channels, Mars followed up with newer channels, seeing strong results in all.

Pet Food Market

Tailored Pet serves direct-to-consumer pet nutrition

Tailored Pet, a one-year-old company in the direct-to-consumer pet food space, strives to provide personalized pet food to its clients focusing on health and wellness.

Pet Food Market

Natural Balance eyes pet specialty after Smucker split

The brand originated in pet specialty retail, whereas much of Smucker’s expertise lies in food, drug and mass market retail outlets.

Pet Food Market

Bonne et Filou treats dogs like royalty

French-inspired luxury dog treat brand Bonne et Filou hones in on pet owners’ desires to pamper their dogs.

Pet Food Market

Coastal wolves, ancient clambakes and paleo dog food

For dogs, the paleo diet can mean meat and other items encountered around human camps during domestication. Although “discarded loincloth” will never become a dog food variety, other ancient flavors may remain to be revived as dog foods.

Pet Food News

Sustainability articles in Petfood Industry 2020: top 11

In 2020, pet food suppliers, producers, packagers and others continued to explore ways to alter production processes and use resources in ways that will allow future generations to enjoy a lifestyle at least as comfortable as our own.

Pet Food Market

‘Marketoonist’ Tom Fishburne to keynote Petfood Forum 2021

A cartoonist and consumer goods marketing expert, Fishburne will explain how pet food ‘Davids’ can compete against Goliaths, or remain Davids as they grow.

Pet Food Market

Telling pet food’s sustainable ingredients story

Many common and novel pet food ingredients are naturally sustainable, but pet food brands must figure out how to explain that benefit to consumers.

Pet Food Market

Finley’s: ‘Feel good, do good’ dog treats with a mission

Finley's Barkery aims to bring inclusion to the pet industry via their dog treats and their employees.

Pet Food Market

Ben & Jerry’s ice cream enters pet food market

The ice cream for dogs comes in two flavors, Pontch’s Mix and Rosie’s Batch, sold as individual cups or four-packs.

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