Pet Food Marketing and Branding: Page 35

Keep watching the SKUs! Social media amplifies pet food rumors

Social media attention may play a role in propagating rumors and lending them credence.

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Trending: Pet Food Podcast

EPISODE 68: What is the importance of conducting market research?

Kristy Boulos, COO of Matrix Partners, stresses the importance of market research in branding pet products to understand consumer needs and stand out from competitors on this episode of Trending: Pet Food.

Episode 68 Sound Cloud Cover Art 800x800 Kristy Boulos

Adventures in Pet Food

How to market your pet food brand in inflationary times

Higher prices still plague pet food and other consumer categories, yet certain strategies can lead to more effective marketing. Hint: Focus on value and data.

Zinkevych I Stock com Pet Food Shopping In Store

Insect-based Cat and Dog Food

Innovafeed launches cobranding partnership with Jiminy's, Arch

Innovafeed has partnered with U.S. pet food companies Jiminy’s and Arch to launch its "Powered by Hilucia" cobranding on new insect-based dog foods, aiming to raise awareness about the environmental and nutritional benefits of its sustainable ingredients.

The 'Powered by Hilucia' cobranding effort is designed to raise awareness about the benefits of Innovafeed’s model, including the lower environmental impact compared to traditional protein and oil sources.

Pet Food Marketing and Branding

VetriScience reveals rebrand, launches new supplement at SuperZoo

New product, HMB Healthy Muscle & Strength granules, is designed to maintain and improve muscle mass around joints.

Research and an extensive survey gave VetriScience a deep understanding of consumer preferences, shopping habits and trust in information sources, which helped drive the rebrand direction.

Pet Food Marketing and Branding

Nulo's Paris Olympics campaign goes for gold

Company's athlete ambassadors have secured nine gold and five silver medals.

Nulo Fuel Incredible athlete and gymnastics legend Simone Biles, brings home the gold in Paris to become the most decorated gymnast in Olympic history. Biles credits her deep relationship with Frenchies Lilo and Rambo as a factor in her successful preparation for the games.

Pet Food Marketing and Branding

Jaguar conservation helped by Brazilian pet food company

The jaguar statues that now inhabit the streets of Rio and Paris may help their flesh-and-blood counterparts to hold onto their territory and return to habitats lost.

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Humanization vs. anthropomorphizing of pet food

Distinguishing between humanization and anthropomorphism has implications for pet food formulation and marketing.

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Cat owners a good target for insect-based pet foods

Certain factors may influence which pet owners are willing to give insects a chance as dog and cat food ingredients.

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Cross-currents in pet food expectations

Pet owners provide clear preferences in surveys, but their actual purchases don’t always bear their thoughts out.

Pet owners treat their pets like family, and with that comes the same conflicts of desire vs. practicality in pet food purchasing that exist in human food purchasing.

Pet Food Processing

Freeze-dried, air-dried, baked, fresh pet foods grew more than 20%

Four alternative pet food formats have grown more than 20%, compared to kibble’s 2% to 4% in recent years.

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Pet Food Marketing and Branding

Open Farm achieves B Corp certification

A certified B Corporation is a for-profit company that has been verified by B Lab, a non-profit organization, to meet high standards for social and environmental performance, transparency and accountability.

B Corps are different from traditional corporations, which prioritize financial profitability, and instead look at the triple bottom line to use business to address social and environmental problems.

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