Noochies! brand launches TikTok Shop

CULT Food Science, a food technology platform focused on advancing lab-grown meat and cellular agriculture, announced its subsidiary, Further Foods, has launched the Noochies! TikTok Shop for U.S. customers, expanding its online retail presence.

CULT Food ScienceIn October 2023, the company introduced Noochies! freeze-dried cat snacks, said to be the first-of-its-kind cat snack in North America. The launch of the Noochies! TikTok shop provides a new way for customers to buy directly through a growing e-commerce platform. Further Foods is collaborating with over 1,000 TikTok users and affiliates to spread the word and boost sales.

"We are thrilled with our targeted marketing efforts," said Michell Scott, CEO of CULT Food Science. "TikTok shop is one of the fastest growing e-commerce channels around and pet-related content on TikTok routinely goes viral. The launch of our TikTok shop is a strategic move to tap into the platform's vast, engaged audience, further enhancing our brand's reach and driving shareholder value."

Noochies! has recently expanded its reach through partnerships with Sidewalk Dog, iHeartDogs and iHeartCats, connecting with millions of pet owners through giveaways and email campaigns. Upcoming features in Modern Dog and Modern Cat magazines are also set to further increase brand visibility.

Noochies! products are designed to offer sustainable, high-quality nutrition for pets, developed using cellular agriculture techniques. With patent-pending ingredients Bmmune and Bflora, Noochies! is designed to support digestion, strengthen the immune system, and enhance overall pet health.

Adapted from a press release.