Noochies! launches cat snack

First vegan cat treat now available in stores and online.

CULT Food Sciencea pioneer in the investment, development and commercialization of cellular agriculture technologies and products, is pleased to announce the introduction of Noochies! Freeze Dried Cat Snacks, the first-of-its-kind cat snack in North America.

Before today, mainstream cat treat brands did not offer meatless options. This is largely due to a long-held belief that cat diets are incompatible with meat-free or vegan foods. But a recent peer-reviewed study shows cats can indeed eat a vegan diet, when supplemented with essential nutrients cats need for survival.

Cats are considered obligate or "true" carnivores in the wild–they need nutrients found in animal tissue for survival. The Noochies! Freeze Dried Cat Snacks are not meant to replace those nutrients, but to complement a cat's existing diet. The crunchy, freeze dried morsels are high in fiber and B vitamins, which are not generally found in meat-based diets. Noochies! are also high in protein, comparable to premium cuts of chicken or lamb.

Another major hurdle to cats eating meat-free diets is taste. Cats have finely tuned palates and tend to be attracted to animal fats. Noochies!, with the help of scientists in our yeast lab, have solved that palatability issue with our patented blend of yeasts.

Noochies! is the world's first freeze-dried, high-protein and nutrient-rich pet food made without factory farming. Its patented ingredients, Bmmune and Bflora, are animal-free components that offer pets a spectrum of health benefits, including improved digestion, immune system support and overall cognitive and heart health. Noochies! Freeze Dried Cat Snacks will be available in select retail stores in California and available at (US only). Residents outside the continental U.S. and stores interested in carrying Noochies! products can reach out to the company at [email protected].

"Cats need nutrients in meat, sure, but they need a lot of other things, too," said Joshua Errett, VP of product development of CULT. "Our treats provide meaningful health benefits and cats actually like them."

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