Pet Food Marketing and Branding: Page 32

Pet Food Market

Good consumer marketing is like dating

Good consumer marketing is a lot like dating, according to Michael Johnson, CEO of brand strategy firm Finn Cady, who spoke at Petfood Forum 2021.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Pet Food Market

Tips for pet food e-commerce on Target, Amazon, Walmart

E-commerce retailing is just as complex as selling a product on conventional store shelves, while opening up the potential to reach a growing number of pet owners who shop online predominantly.

Pet Food Market

Human meat cat treats, aliens, vampire ads use humor

Pet food companies need to use levity appropriately in marketing. Making internal audiences laugh can help a pet food company too.

Pet Food Market

New pet food product briefs aid 5 differentiation tactics

Before beginning development of a pet food or treat, detailed planning may help a company streamline the process and increase the probability of a successful launch.

Pet Food Market

Gut health tops pet owner discussions on social media

When pet owners talk about pet products on social media certain terms and themes emerge. Likewise, when pet food companies describe their products on e-commerce sites, marketers use specific terms and follow definable trends.

Dog and Cat Food Nutrition

Have your say: What are your top pet food research needs?

A new survey seeks to determine the pet food industry’s most pressing research needs in the areas of raw materials, production, marketing and distribution.

Pet Food Market

Premium trends in new small-mammal, bird pet foods 2021

Among foods and treats for small mammals and birds, including backyard hen feed, humanization and premiumization trends manifested themselves in various ways.

Pet Food Market

Has COVID-19 really affected pet food shopping behavior?

Despite multiple reports about the acceleration of pet food e-commerce, a new survey shows many pet owners still buy pet food primarily in physical stores.

Market Trends and Reports

Health, trust top reasons for pet food clean label trend

Learn about the consumer driving forces behind the clean label trend, as well as where the pet food industry sees the trend going in the future.

Pet Food Market

Active, luxury, comfort human trends in new pet foods

Beyond using the same ingredients, these new dog and cat products looked like items pet owners have in their own pantries or pockets.

Pet Food Market

Social media: emerging pet food channel in Latin America

Independent pet food sellers are increasingly using Facebook Marketplace to promote and distribute pet food in every country in Latin America.

Pet Food Market

8 health, premium trends in new pet foods: SuperZoo 2021

From the wildfire smoke screening the mountains near Las Vegas to the mask-clad attendees, much has changed since the last in-person SuperZoo. Yet many pet food and treat trends in 2021’s New Product Showcase continue from previous years.

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