Woof is expanding into PetSmart stores across the U.S. with its hero product, the Pupsicle, along with Refill Pupsicle Pops and Treat Trays. These products will now be available in PetSmart stores nationwide, as well as PetSmart.com. The launch comes on the heels of an explosive growth year for the primarily direct-to-consumer brand, which first expanded into retail locations last year and is now in over 5,000 retail doors.
Through this partnership with PetSmart, Woof said it aims to strengthen relationships with pet owners by offering innovative solutions for dog parents and making pet wellness more accessible.
“For decades, the pet industry has relied on tried-and-true methods, but at Woof, we see exciting opportunities for innovation that can elevate pet products to new heights,” said Daniel Haarburger, CEO and founder of Woof. “Partnering with such an iconic, legacy brand allows us to reach even more consumers across the United States. We want to improve life for dogs and their owners, and our enrichment toys and accompanying treats and chews help dogs enjoy safer, healthier play and give their owners some peace of mind.”
