Pet Food Marketing and Branding: Page 31

Global consumer trends translating into pet food 2022

Discover the five trends most related to pet food, which involved changing retail sources, ethical aspects of purchasing, wellness and e-commerce for seniors.

(flatka | BigStock.com)

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

Pet Food Market

2022 pet food business trends: sustainability, transparency

Learn about the top two pet food business trends, as predicted by the industry, in 2022: sustainability and transparency.

Sustainable Storytelling Concept Book

Sustainability in dog, cat, other pet food news 2021

The pandemic, natural disasters, civil unrest and other factors may be fueling the growing importance of environmental and social consciousness in the pet food industry.

Latin American pet food industry news 2021: price, growth

Along with adapting to the effects of the pandemic, Latin American pet food companies continued expanding production capacity and launching new products in different countries.

(Quasarphoto, BigStock.com)

Pet Food Market

Pet food pricing, claims in Chile may confuse consumers

Pet food pricing strategies and product claims on packaging in Chile may be misleading to pet owners, according to a new consumer study from 2021.

Pongmoji, Dreamstime

Pet Food Market

New pet food product trends winter 2021: insects, health

Several new dog treats and toppers used insect-based ingredients. More refrigerated or frozen fresh pet foods entered the market, including one from the world’s largest pet food company.

(Debbie Phillips-Donaldson)

European pet food news 2021: ethics, insects, growth

European pet owners preferred that their animals’ foods included assurances that the products had been produced in ways that minimized ecological and social problems. Pet food and treats making these claims led some of the growth in the European market in 2021.

Stray cats sunbathing on top of the ruins of Roman columns at the Piazza Vittorio Emanuele II in Rome

Ethical claim focus of European, North American pet owners

Pet owners in Europe and North America seem to focus on the ethical claims made by pet food brands more than other regions.

The multiple perceptions surrounding the idea of “clean label” in pet food makes this current trend a hot topic in the pet food industry. (VadosLoginov | shutterstock.com)

Pet Food Market

Clif Bar joins human brands entering pet food market

In early 2022, energy bar brand Clif Bar plans to introduce a plant-based pet snack, called Clif Pet.

(igorr, BigStock.com)

Pet Food Market

The state of pet food branding in Latin America

Only a few pet food producers in Latin America invest in branding and marketing, while most others try to compete on low prices and retail space alone.

Pet food brands in Latin America often compete on price and retail shelf space.

Post-apocalyptic pet ownership in fiction and reality

Dogs and cats abound in science fiction and horror movies, especially post-apocalyptic dystopias. That trope seems grounded in reality, considering the growth in the pet ownership during the ongoing COVID-19 pandemic, although wider demographic shifts also fuel pet population growth.

Post Apocalyptic Dog With Woman In Desert

Pet Food Market

Which pet food claims and features should brands track?

The types of pet foods consumers are searching for online can provide important clues, but some product claims or attributes may be just a point of entry.

Pet-store-treats-claims

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