Customer economics and business success in 2025

As pet owners become more careful with their pet food spending, it will be up to the industry to ensure consumers’ money is well spent.

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Pet owners are demanding more and more of pet food, making it essential for the pet industry to understand what makes consumers want to spend their hard-earned money.
Pet owners are demanding more and more of pet food, making it essential for the pet industry to understand what makes consumers want to spend their hard-earned money.
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Global economics is on more stable footing than might be expected (GDPs up, inflation down), but that doesn’t mean further challenges aren’t on the horizon. As a result, consumers can be expected to continue to keep track of their spending in 2025, and one of the final areas pet owners have to cut costs is where their own furry friends are involved.

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