After more than a decade as Einstein Pets, the small-batch natural dog treat company has rebranded to Wonder Bark, unveiling a bold new identity and the launch of its new ‘Everyday Heroes’ all natural dog treats.
The rebranding reflects the company’s growing mission to encourage joy and curiosity in the lives of pets and their humans, said Kelly Ison, CEO of Wonder Bark. “Wonder Bark is a celebration of the awe and joy that our pets bring into our lives," she said. "With this new identity, we’re reinforcing our commitment to offering premium natural products while also inviting pet parents to embark on exciting adventures with a sense of wonder alongside their best friends."
Wonder Bark’s updated branding includes a fresh logo, new packaging and a charismatic mascot named Wonder, who appears on all treat packaging dressed to match the theme of each product line. Whether in a superhero cape, farmer’s hat or cozy pajamas, Wonder symbolizes the playful energy the brand aims to inspire.
The company said the new ‘Everyday Heroes’ treat line celebrates the bond between pets and their owners, with a portion of sales going to organizations that support pets and people in need. The treats aim to honor everyday moments and adventures, from exploring trails to quiet time at home, it noted.
The company’s rebranding reflects its continued dedication to premium natural ingredients while encouraging pet owners to “unleash the fun” with their dogs.
Headquartered in Canton, Georgia, U.S., Wonder Bark was founded as Einstein Pets in 2012 and is a brand committed to providing natural, wholesome pet products that enhance the lives of pets and their humans.
Adapted from a press release.
