Champion Petfoods
As part of the collaboration, Orijen and Disney created a co-branded media spot showcasing the bond between companions and how it can transform an everyday outing into an extraordinary adventure. The spot aired during NBC’s Sunday Night Football and is also displayed on a digital billboard near Grauman’s Chinese Theater in Hollywood.
At the movie’s star-studded world premiere on December 9 in Los Angeles, Orijen hosted a live silk screen printing station, offering custom bandanas to attendees.
Additionally, the pet food company is sponsoring a sweepstakes to give fans a chance to see Mufasa: The Lion King in theaters. The promotion runs through January 6, 2025, offering entrants a chance to win two movie tickets.
"We're thrilled to celebrate the new Mufasa: The Lion King movie with Disney," said Emily Dowling, chief marketing officer at Champion Petfoods, the maker of Orijen. "We believe that our domestic feline friends need high-quality, WholePrey ingredients to fuel amazing adventures. As a brand, we make more than just pet food – we nourish these epic journeys."
According to Petfood Industry's Top Pet Food Companies, Champion Petfoods has been offering premium food for dogs and cats since 1985. Founded in a small town in Alberta, Canada, the company exports to nearly 100 countries worldwide. Champion Petfoods makes Orijen Pet Food products, which include premium kibble, freeze-dried food and treats, biscuits and wet food.
Adapted from a press release.
