In the first months of 2021, as the pandemic continued worldwide, pet food and treat sales remained strong in the U.S. as people continued bonding with the pets who had accompanied them through movement restrictions. Many of those pets were new, and likewise among those sales were new pet foods and treats released in the early part of 2021. These new products followed dog and cat food trends such as hemp, healthy indulgence with treats, superpremiumization, raw and functional pet food ingredients.
SuperGravy Bon A’ La Goat pet food topper blends bone broth and goat’s milk with turmeric and other whole food nutraceuticals. The pet food topper mix makes gravy or broth instantly. It features the “BTC” Bioactive Turmeric Complex, a proprietary blend of turmeric extract with organic coconut oil, black pepper extract, and other ingredients.
Temptations Creamy Purrrr-ee cat treats have a soft texture. The cat treats can be served as a snack, given by hand or used as cat food topper. The treats come in chicken, salmon and tuna flavors, and each box comes with four single-serve pouches.
Bold by Nature Select raw dog food is formulated with pasture-raised green beef tripe, ground meat, triple ground bone, organ meats and kelp. It is designed to provide a gluten, sugar and carbohydrate free raw option, Select blends contain no fruits or veggies.
VICTOR Elite Canine large breed superpremium dog food was created specifically with the nutritional needs of large breed puppies and adult dogs in mind. It is also formulated with naturally occurring glucosamine and chondroitin to support their hip and joint development and care.
Because, Animals Pumpkin Noochies+ dog treats feature nutritional yeast and pumpkin, plus betaglucans. The human-grade, USDA-certified, plant-based, non-GMO treats also include antioxidant-rich Vermont maple syrup, which contains calcium, manganese, potassium and magnesium, as well as cinnamon.
zumFranz vegan dog sausage is made with vegan proteins and a selection of vegetables. The recipe contains protein-packed vegan ingredients such as millet, lentils, green algae, Jerusalem artichoke, parsnip and peas.
Fieldcrest Farms Nothin’ to Hide dog chews are patent-pending, high protein, rawhide-free dog chews crafted primarily from collagen powder, which may benefit an animal’s skin, fur and joints.
Fitmin Mini Maintenance dog food is superpremium food for adult dogs of small breeds, with a medium energy content. Fitmin Mini Maintenance dog food is made with a balanced ratio of omega-3 and -6 fatty acids, with natural antioxidants and without wheat gluten.
Jinx Salmon On Top or Chicken On Top Flavor Boosting Meal Topper dog food toppers are marketed as all-natural with no artificial flavors or colors, and two ingredients, wild-caught salmon or free range chicken, and a preservative. The freeze-dried product is recommended for dogs across all life-stages and is intended for meal enhancement purposes.
PawMedica Mobility+ joint soft chews include glucosamine, chondroitin, MSM, and hemp, recommended for aging dogs with joint issues, promoting dog mobility and supporting joint flexibility.
Petfood Forum benefits ingredient buyers
Pet food customer demands now follow human food demands, changing which ingredients dog and cat food manufacturers purchase. Pet food ingredient commodity buyers can learn what these future demands might be at Petfood Forum.
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