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Market Trends and Reports

Online exclusive: Marketing with emotional significance

Check out Robert Wheatley’s presentation on marketing with emotional significance. Marketing Pet Brands with Emotional Firepower: How to Build Brand Preference and Sales was originally presented at Petfood Forum 2010.

Market Trends and Reports

Marketing petfoods with firepower

Best practices in building brand equity, constructing a compelling value proposition and understanding the emotional triggers that drive purchase decisions

Pet Food Product Database

Charles Ross & Son Company solids/liquid injection manifold (SLIM) mixer

Charles Ross & Son Company

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Petfood-Connection is here!

All-new social networking site for petfood professionals

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Extrusion extravaganza 2010

Extrusion extravaganza 2010 Get even more online in our database of the latest equipment in all things extrusion, drying and cooling. Check out www.petfoodindustry.com/products.aspx and click "Equipment" or visit www.petfoodindustry.com/ExtrusionExtras.aspx for additional information on th

Market Trends and Reports

Online presentation: Sustainability of petfood and the carbon footprint

Check out more ways to make your company a carbon footprint friendly manufacturer with information from Jacques Wijnoogst’s PowerPoint presentation on sustainability of petfood. The ecological paw, claw and fin-print of the family pet requires energy to produce, maintain, exist and grow - what is your company doing to offset this consumption?