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Pet Food News
Partner in Pet Food sees sales up 6% in 2013
European petfood producer Partner in Pet Food (PPF) has released its 2013 financials, showing a 6 % rise in annual sales during the year. Total sales came in at €225 million (US$308 million), with a total product volume of 400,000 tons.
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
Market Trends and Reports
Consumer trends: buying petfood online
When asked to give buzzwords to describe trends in the petfood and treat market, many people—regardless if they are industry experts or pet parents—would answer with words found on many petfood packages: natural, organic, corn-free and human-grade. But perhaps the biggest trend is not what list of ingredients pets are getting from their owners, but where those pet owners are getting those popular niche food and treats.
Online pet retailers are more sophisticated in their web design and e-commerce, reaching their target audience via website usability, SEO, paid search and word of mouth via blogging and discussion boards.
Market Trends and Reports
Bravo! corners the raw petfood market
Bravo! processes its petfood in a US Department of Agriculture inspected and certified facility with human grade meats and processing regulations. Then every product is sent to an independent laboratory to test for the presence of bacteria; consumers can receive the testing results on request.
Bravo! is headquartered in Vernon, Connecticut, USA, and has two more facilities in Manchester, Connecticut, and New Zealand.
Market Trends and Reports
Petfood market: one size no longer fits all
The private equity community has developed a modest fascination with the pet industry over the past five years. Interest has accelerated markedly since 2007, as evidenced by deal volume. Notably, deal volume grew from 2009–2010 in contrast to the broader consumer marketplace which contracted. 2011 is off to a strong start for the industry, with five announced deals in January to-date.
The axis of the pet transaction world was effectively bent by the Swander Pace/Merrick Pet Care transaction and possibly for the better of total transaction volume.
Market Trends and Reports
Build your brand with packaging
Today's pet parents are saavy, well-informed and know what they are looking for. It's up to you to let them know, as concisely and enthusiastically as possible, that your product IS exactly what they are looking for and what better way to express your message than through your packaging? Let's examine what one company did when they decided to overhaul their packaging, and then, let's check out what products are available to give your petfood and pet treat packaging a competitive edge.
Today's pet parents are savvy, well-informed and know what they are looking for. It's up to you to let them know, as concisely and enthusiastically as possible, that your product is exactly what they are looking for. What better way to express your message than through your packaging?
Pet Food Safety
Update: ingredient sourcing and traceability
A provision of the federal Food Safety Modernization Act (S. 510) recently signed in to law requires that all players in the US petfood supply chain be able to quickly trace from whom they received an ingredient and to whom they sent it. Petfood manufacturers will have to maintain that information in digital form which means consumers could tap into this information through their computers or smartphones.
Tracking technology and management of data are two things suddenly very important for all manufacturers.
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Natural petfood pioneers
"We started this business before it was fashionable," declares Susan Weiss, founder of Ark Naturals, Natural Products for Pets. "We believed and still believe we can make a difference." Founded in 1995 - a time, according to Weiss, when the petfood industry was not interested in natural - the company has continued to steadily grow while sticking to their initial goals.
Founded in 1995—a time, according to Weiss, when the petfood industry was not interested in natural—Ark Naturals has continued to steadily grow while sticking to its initial goals.
Market Trends and Reports
Private label petfood performance in global markets
The proportion of value sales accounted for by private label in the US$61.9 billion global petfood market (2010) stood at 11.6% in 2009, up by just 10 basis points since 2004. However, this stable global market share belies significant inter- and intra-regional variations. Global market share may be stable, but it masks a much more complex regional picture.
Global market share of private label petfood may be stable, but it masks a much more regional picture.
Pet Food Market
Petfood top 10: Riding out the storm
The names in our annual list of the top 10 petfood manufacturers may remain the same this year, but not all global petfood giants have escaped the effects of the economic meltdown, according to data from Euromonitor. Some companies gained, others lost and others managed to maintain, but all have had to learn to adapt and rebound.
1101 Pe Tstorm Fig1 2
Market Trends and Reports
Online exclusive: Marketing with emotional significance
Check out Robert Wheatley’s presentation on marketing with emotional significance. Marketing Pet Brands with Emotional Firepower: How to Build Brand Preference and Sales was originally presented at Petfood Forum 2010.
The goal is to fight rampant “sameness” among competing brands by pushing the envelope on brand uniqueness.
Market Trends and Reports
Marketing petfoods with firepower
Best practices in building brand equity, constructing a compelling value proposition and understanding the emotional triggers that drive purchase decisions
Your goal as a business is NOT to acquire customers to make more money. Your goal is to use money to acquire and keep happy pet parents.
Pet Food Product Database
Charles Ross & Son Company solids/liquid injection manifold (SLIM) mixer
Charles Ross & Son Company
50077
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