Pet Ingredients: Page 14

‘All of the Above’ and pet product channel shopping trends

Omnichannel shopping continues to evolve as pet owners eschew the either/or concept and use whatever’s most convenient.

The continued expectation of convenience in purchasing has led to the strengthening of the omnimarket approach to pet food shopping.

Sustainable Dog and Cat Food

Avoid 12 greenwashing terms in pet food marketing, use certifications

By using certification systems and avoiding greenwashing, the pet food industry can build credibility among pet owners who increasingly demand that companies consider their actions' environmental and social ramifications.

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Dog and Cat Food Nutrition

2 opportunities for health and wellness pet food

Pet food remains central to pet owners’ health and wellness strategies, with consumers favoring functional, condition-specific and science-backed formulations.

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Pet Food Marketing and Branding

How to understand today's pet parents

With 87 million U.S. pet parents spending $150 billion annually, marketing expert Michael Johnson highlights the importance of personalization, consumer education, and building trust through clear, accessible messaging to connect with pet food buyers.

Michael Johnson offered suggestions on marketing to today's pet parents during AFIA's Pet Food Conference being held during IPPE 2025 this week in Atlanta, Georgia.

Trending: Pet Food Podcast

EPISODE 78: What might 2025 look like for the pet food market?

Host Lindsay Beaton talks with Nicole Hill, executive director of MarketPlace, about novel proteins, biotic benefits, pet parent shopping trends, and the top social media platform to watch next year.

Sound Cloud Cover Art 800x800 Nicole Hill

Pet Ownership Statistics

Pet generation gap as Boomers humanize more than Gen Z

Pet food marketers may benefit from focusing on older generations, as the human-animal bond strengthens over time, and older owners express a stronger desire to have pets for as long as possible.

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Pet Ownership Statistics

US pet population growth slow, cats rise dogs fall

Along with slow growth rates, pet ownership preferences have shifted as dog ownership declined and cat ownership grew, reversing earlier trends.

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Adventures in Pet Food

What fluid consumer sustainability views mean for pet food

New consumer survey reports on perceptions and purchasing behaviors related to sustainability offer valuable insights for pet food and treat brands.

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Pet Food Insights

2024 in review: Key pet food trends that defined the year and their impact on 2025

Global top trends in the pet food space are slated to continue affecting the market in the coming months.

The global pet food market’s 2024 trends will have clear influence on the trends shaping 2025.

Pet product retailing and political outlook

Data shows particular political leanings when it comes to who shops where for pet food.

Everyone agrees that their pets are the best — but when it comes to politics, there are some differences in shopping channel preferences.

4 riders of the A-pet-calypse: threats to pet food industry in 2025

Although the dog, cat, and other pet food markets are not facing imminent collapse, four threats could pose significant challenges for businesses in 2025 and beyond. Apocalypse MEOW!

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Market Trends and Reports

Customer economics and business success in 2025

As pet owners become more careful with their pet food spending, it will be up to the industry to ensure consumers’ money is well spent.

Pet owners are demanding more and more of pet food, making it essential for the pet industry to understand what makes consumers want to spend their hard-earned money.

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