Finland's pet care specialist Musti Group has reported double-digit growth last year as the company's annual net sales rose to €508.9 million (US$601.7 million) in 2025, an increase of 14.4% compared with a year earlier.
"The growth was solid especially in Norway. In addition, the acquisition of [pet care retailer] Pet City in the Baltics increased the net sales by €6.2 million (US$7.2 million). The acquisition of [Portuguese pet food retailer] ZU Produtos e Serviços Para Animais SA (ZU) in December increased the net sales by €3.1 million ($3.6 million)," the company said in a statement.
In the fourth quarter of 2025, Musti's net sales grew by 14.6% to €140 million (US$162.6 million), with the strongest quarterly increase reported in Norway at 17.6% sales growth, followed by Sweden at 7.1% and Finland at 3.2%, according to company data.
"Baltic market sales benefited from integration initiatives including the optimization of assortment and the introduction of Musti's extensive range of exclusive products. The acquisition of ZU in Portugal in December extended our omnichannel reach to seven countries, adding €30 million (US$34.8 million) in pro-forma annual sales," Musti Group said.
David Rönnberg, CEO of Musti Group, said that following a slow start in the first quarter of last year, 2025 represented a rebound year for the pet care business.
"Q4 again highlighted that our strategic initiatives are delivering above-market growth, extending our market leadership — reinforcing that our offering of top-quality, good value food and accessories, supportive pet care and vet clinic services, and our fast and easy-to-use online offer is meeting the ever-changing needs of an informed consumer," Rönnberg said.
The additional market share gains Musti reported in the fourth quarter of 2025 enabled the company to complete a solid year, according to Rönnberg.
"I am super proud of our team and their achievements — continued strong sales and gross margin growth; successful integration of new markets; the launch of new brands; increased food production capacity; expanded TAM [total addressable market] with the move into a new market; successful investment to strengthen Musti's IT and logistics backbone. All enhance value creation opportunities as we continue to determinedly develop Musti's market leadership," Rönnberg said.
Musti Group said it managed to improve its gross margin last year owing to, among other factors, an increased share of production of its own-brand pet food at the company's facilities.
Austrian pet food brand expands portfolio
Austrian premium brand Wow has announced it is expanding its range for dogs and cats in the first quarter of 2026 with a number of new products.
Wow products will also launch this year in revised, user-friendly packaging with adapted recipes, according to the company. New additions to the brand's growing portfolio include Wow Dog 100% Premium Salmon Oil, relaunched Wow Cat soup menus, and overhauled Wow Dog dry food and Wow Dog Natural Dentals ranges.
"To complement our nutritious, vitamin-rich menus, we are now launching our high-quality salmon oil as a daily dietary supplement with a Wow effect and a boost for coat, skin and fitness," said Katharina Miklauz, the brand's founder.
Wow said the Wow Dog 100% Premium Salmon Oil features a high content of omega-3 and omega-6 fatty acids, and that pure salmon oil can naturally support the immune system and general well-being of dogs.
The Czech Republic's Vafo Group owns Wow. The group acquired Austrian pet food manufacturer PetCo, which launched Wow along with a number of other pet food brands including Dog's Love and Cat's Love, in September 2024.
