Europe: Page 6

In Europe, pet treat market shifts toward functional, wellness-driven products

Dutch pet treat market reveals dual consumer segments driving category evolution beyond impulse purchases.

Dog looking intently at a row of colorful bone-shaped treats

Brand Insights

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Romanian poultry producer Transavia invests in pet food plant

Transavia plans €150 million facility in Ciugud; while Italy's Arcaplanet acquires rival pet retailers.

Aerial 3D rendering of industrial complex with multiple white buildings and parking lot

Market Trends and Reports

Report: Three brands dominate UK fresh dog food search

Butternut Box, Natures Menu and Bella & Duke capture nearly two-thirds of organic search traffic in the £200 million UK fresh and raw dog food market.

Fluffy dog next to Butternut Box delivery package with pet food and accessories

Snellman Group acquires Benyfit Natural in UK debut

The Finnish company's purchase of the raw dog food producer marks its first entry into the British pet food market.

Poland's 3coty expands into dog food, international markets

The cat food maker plans U.S. entry while Vafo Group invests in microbiome research and Fressnapf | Maxi Zoo launches urban stores.

3 Geely cat food can with chicken and duck, featuring a chicken and kidney icon

Turkish pet food producer secures investor for expansion

Çağatay Pet Food gains minority shareholders to support production capacity growth, while Italy's Farmina Pet Foods plans €20 million investment in Serbian facility.

Assorted pet food packages for cats and dogs in various colors and sizes

Marleybones closes funding round

UK-based company plans to expand retail presence and scale Pantry Fresh dog food meals with investment led by TAW Ventures.

Two smiling women holding a golden cocker spaniel and Morley Bones dog product packages

Pet Food Market

Branded pet food holds ground against private label in Europe

Private label's rapid expansion during Europe's economic crisis is decelerating, though the segment continues gaining ground in Eastern Europe and Russia.

White and brown English bulldog eating from red pet food bowl outdoors

Global Commerce

Farmina invests US$8 million to expand distribution capacity in Brazil

Italian pet food manufacturer positions Brazil as the center of its Latin American expansion strategy.

Stylized illustration of a sleek dog in Rio de Janeiro with iconic cityscape and Sugarloaf Mountain

German pet food producer opens second factory in Poland

Josera has invested in automated production lines, an R&D laboratory and an AI-based logistics system at its new facility in Paproć.

Josera Active Nature dog food package with brown and white dog in grassy landscape

Nutriment Company acquires France's Easy-BARF

Acquisition marks TNC's eighth purchase in 2025 and establishes its presence in Europe's third-largest pet market.

Czech cultivated meat specialist launches dog treat program

Bene Meat Technologies offers the Try & Share initiative which lets EU dog owners test cell-based treats, while Ukrainian distributor Suziria expands Half & Half brand to Japan.

Vizsla dog licking lips next to Bene Meat product can outdoors

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