Truth, clarity needed in pet food labeling

Learn about the top challenges in pet food labeling, including the ever-present caution against taking marketing language too far into misinformation territory.

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Couple Shopping in Pet Store with a Shih tzu
Couple Shopping in Pet Store with a Shih tzu
Pet food labeling can involve complex interplay between marketing desires and regulatory musts, with pet food customers looking for clarity. | SeanShot I

It’s no secret that the pet food industry has become packed with options, particularly in North America as the most mature section of the market. It’s more difficult than ever to get a brand in front of consumer eyes for more than a moment, to say nothing of actually being able to engage pet owners and sway them to your products. At the same time, being able to do just that is something consumers are craving — they want to have a good feeling about the brands they interact with as much as the food that goes into their pets’ bowls. This complex dynamic means pet food marketers certainly have their work cut out for them these days, and one of the areas they must continue to be most careful involves how pet food products are labeled — both from a regulatory standpoint and from a consumer knowledge standpoint.

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