Meeting today’s pet food consumers where they live and buy

Pet owners have a well-deserved reputation for being so devoted to their pets, they often sacrifice their own needs before cutting back on pet food spending. Yet no one should become complacent or take that devotion for granted: Nearly everyone has their limits, and the current economic landscape is fast pushing many people up against theirs.

Financial experts predict that as much as one-third of the global economy could enter into a recession in 2023; developed markets are the most vulnerable. In many of those, inflation remains stubbornly high, affecting what consumers can afford to buy.