View a collection of photos from Pet Fair Asia, the pet trade show in Shanghai that partners with Petfood Forum China 2015. Pet food professionals from China and throughout the world learned how to develop products for the US$1.37 billion Chinese pet food market at Petfood Forum China, held August 28 at the Shanghai World Expo Exhibition and Convention Center. The exclusive conference featured industry experts sharing information and insights on the Chinese pet food market, the pet food product development process, the importance of supplier partnerships and ways to take a new product to retail.

Pet Fair Asia just finished its 18^th edition, August 27-30. It is one of the largest pet trade shows in China and has grown each year, expanding to three halls in 2015, with thousands of visitors, both pet industry professionals and pet-owning consumers. Many of the exhibiting pet food manufacturers, both domestic and multinational, had very large stands. In fact, for most of the multinationals, their stands were larger than what they typically have at North American pet trade shows such as Global Pet Expo. The recent turmoil in China’s economy does not seem to be affecting the country’s pet food market, judging by the major, active presence of these pet food companies at Pet Fair Asia. With this activity backed by data showing the market’s continuing rapid growth (presented by Pushan Tagore of GfK duringPetfood Forum China 2015), China promises to be an up and coming pet food player for some time.

Petfood Forum China and Pet Fair Asia will return to Shanghai in 2016, August 18-21.