Pet Food News

Mergers and Acquisitions
Fortifi acquires I.J. White, adds spiral freezing systems
The acquisition adds spiral cooling, freezing and conveying equipment to Fortifi’s thermal-processing portfolio.
Business Strategy
Expand, redesign or end? Deciding the fate of a pet food sustainability program
Pet food industry leaders discussed how they weigh environmental versus financial priorities when deciding which sustainability initiatives deserve continued investment.
Dog and cat walking on farm path with solar panels, wind turbines, recycling bins, and grazing horse in sustainable agricultural setting
Pet Food Marketing and Branding
Blue Buffalo debuts Thanksgiving dinnerware with dog bowl
The limited-edition, nine-piece set from Blue Buffalo’s Love Made Fresh dog food line includes dinner plates, salad plates, a matching dog bowl and a coupon for a free Love Made Fresh product.
Person serving dog treats at a festive dinner table with roasted chicken, vegetables, and place settings
Production
Mars brings Temptations lickable treat production to Ohio
A $49 million investment at the company’s Columbus wet pet food plant will add capacity for more than 400 million Temptations Lickable Treats pouches a year.
Workers in safety helmets and protective gear smile while conversing in an industrial facility
Product Launches
Vet’s Favorite to launch functional freeze-dried toppers
The veterinarian-formulated beef and salmon toppers, designed to complement a dog’s primary diet, will be available nationwide Nov. 20.
Vet's Favorite freeze-dried dog meal topper with sweet potato and fish recipe in orange packaging
Sustainable Dog and Cat Food
Pet food brands, suppliers win inaugural Pet Sustainability Awards
Open Farm, Corbion and MPM Products were among the pet food companies and suppliers recognized across six award categories during Impact Unleashed 2026.
Pet Sustainability Coalition logo featuring a blue circle with white 'psc' text and leaf icon
Pet Food News
Victor donates $25,000 to veteran service dog nonprofits
The donation supports Second Chance K9 and This Able Veteran, which provide trained service dogs to military veterans living with PTSD.
Pet Food Marketing and Branding
Sustainable pet food needs more than environmental claims to sell
Pet food industry executives say nutrition, price, accessibility and brand recognition play larger roles in consumer purchasing decisions.
Stuffed character mascot holding sustainable cat food boxes in front of store shelves displaying premium cat nutrition products
Market Trends and Reports
Survey: Pet owners turning to AI for pet care
A HABRI and Chewy Health study found 36% of U.S. dog and cat owners have used artificial intelligence for pet care, and most of those users said it improved their relationship with their veterinarian.
Woman with dog and cat using veterinary app on smartphone with vet consultation displayed
Global Commerce
Morocco approves US rendered proteins for pet food
Morocco’s food safety agency has published a sanitary certificate allowing U.S. rendered animal protein meals to be exported for use in dog and cat food.
Map of Morocco highlighted in orange, showing surrounding countries and Mediterranean Sea with a dashed route line
Pet Food News
Citizens Pet adds six executives, expands Fresno facility
The parent company of Unconditional, Plato and Furry Republic added leaders in commercial strategy, marketing, supply chain and engineering, and expanded its California facility by 40,000 square feet.
Black and white dog eating from bowl in modern kitchen with Unconditional pet food brand packaging
Product Launches
Redbarn enters functional dog treat category with ActiveGuard
The new line pairs Redbarn’s Bully Slices and Collagen Slims with ingredients for skin and coat, immune and calming support.
Red Barn ActiveGuard dog treats package with bully flavor collagen slims and terrier breed image
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