Pet Food News

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Omnichannel pet food presence fuels new sales

Maintaining a presence online continues to grow in importance for pet food brands. That presence should go beyond a digital storefront or e-commerce retailer listing to engage with pet owners and build trust.
Maintaining a presence online continues to grow in importance for pet food brands. That presence should go beyond a digital storefront or e-commerce retailer listing to engage with pet owners and build trust.
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E-commerce data strategy helps pet food logistics, sales

Pet food brands optimizing their use of e-commerce tended to weather logistical challenges better, and in a digital marketplace, data provides crucial insights to facilitate further growth and resilience.
While the pet food industry saw strong growth during the ongoing pandemic, some of that expansion may have been stymied by logistical problems.
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Walmart aims for premium pet food, services market

Mass premiumization of pet food reached a new level as the ultimate in big box stores, Walmart introduced a line of premium pet foods, PRO+, to the retailers’ Pure Balance line.
Mass premiumization of pet food reached a new level as the ultimate in big box stores, Walmart introduced a line of premium pet foods, PRO+, to the retailers’ Pure Balance line.
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FDA plan for pet food facility inspections post-pandemic

FDA released a report on their inspection activity during the pandemic, “Resiliency Roadmap for FDA Inspectional Oversight,” with projections for a return to normal pet food facility inspection routines.
FDA released a report on their inspection activity during the pandemic, “Resiliency Roadmap for FDA Inspectional Oversight,” with projections for a return to normal pet food facility inspection routines.
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Innovative packaging designs for inventive pet food

Pet food packaging designers must anticipate pet owners’ reactions to their graphics and colors.

As brand loyalty declines and product diversity increases, pet food packaging needs to grab eyes both in physical stores and online, where shelf placement no longer helps to differentiate products. 


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4 most common recall causes for US dog, cat, pet food

During the past decade in the pet food industry, pathogen related recalls were among the most frequent. Along with direct contamination by microorganisms such as Salmonella, ingredients tainted by fungal mycotoxins, like aflatoxin, have caused pet food recalls.

During the past decade in the pet food industry, pathogen related recalls were among the most frequent. Along with direct contamination by microorganisms such as Salmonella, ingredients tainted by fungal mycotoxins, like aflatoxin, have caused pet food recalls.


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Tips for pet food recall rehearsal and preparation

The fundamentals matter in pet food recall preparation, and the bedrock is a plan.
Data management is critical in a pet food recall program. A data-driven recall program can provide more than just a means to trace a specific lot of a certain ingredient.
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