Pet Food News

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ARTICLES

IK Investment Partners acquires Forthglade pet food

IK Investment Partners announced that the IK Small Cap II Fund has acquired a majority stake in Forthglade Foods Limited alongside management.
This is the first investment by IK’s newly established UK team. Financial terms of the transaction are not disclosed.
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CBD pet products may face more FDA warnings, lawsuits

The U.S. Food and Drug Administration is in the process of issuing a draft enforcement policy on cannabis-derived compounds, including cannabidiol (CBD). That draft is currently at the White House for review.
Depending on how that policy ends up, FDA could issue more warning letters to pet product companies using CBD in their formulations.
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Testing pet microbiome validates diet marketing claims

However, if those feeding trials aren’t conducted carefully, they can be a waste of time and money.
As consumer interest in pets’ gut microbiomes increases, pet food companies can gain insight into their products by monitoring the microbiome in feeding trial.
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4 pet food trends post-COVID: type, retail, package, value

The humanization of pets and their expanded role as companions during the pandemic may act as a bulwark against pet owners lowering their quality standards.
A panel of pet food industry professionals discussed how the COVID-19 pandemic would affect dog, cat and other pet food market trends, along with other prevailing movements in consumer demand.
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Profile data forecasts pet food personalization

With direct-to-consumer sales, a pet food company can build a customer experience with data and personalization using three methods of data collection.
To meet consumer demands for personalized pet foods, brands can use data from profiles created by pet owners themselves on those brands’ websites and apps.
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