Pet Food News

Pet Food Marketing and Branding

10 takeaways: Use digital marketing to build authenticity, omnichannel experiences

Kimberly Carney, CEO and founder of PawWire, shares actionable insights for pet food brands navigating the rapidly evolving digital landscape to build authentic customer relationships in an increasingly crowded marketplace.

Digital marketing success in the pet food industry requires strategic integration of multiple channels to create authentic, seamless customer experiences.

Brand Insights

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

BESTMIX SOFTWARE N.V.

What keeps pet food professionals up at 2 AM? It’s not just Salmonella, ingredient shortages, or missed deliveries. It’s the rising pressure from a new generation of pet owners who expect perfection and demand it fast.

The 2 AM Formula Crisis: Why Pet Food Professionals Are Burning Out

Pet Food Equipment

Modernizing old pet food facilities simplifies, stabilizes production

For Schwan’s, a messy mix of legacy networks gave way to a streamlined, maintainable computer architecture.

1950's Photo Of Cats In The Computerized Control Room Of A Pet Food Factory The Room Is Filled With Antiquated Computers The Cats Sleep Atop The Computers

Independent Pet Supply adds The Bones & Co. distribution across Pacific Northwest

The independent distributor will carry the raw pet food manufacturer's products across four states.

The Bones & Co. is a family-owned company based in Austin, Texas, U.S., that produces a line of ketogenic, raw and freeze-dried dog foods, supplements and treats.

Champ named first live mascot for 2026 Special Olympics USA Games

Therapy dog Champ will provide emotional support to athletes and promote inclusion at June 2026 sporting event.

For the first time in history, the Special Olympics USA Games has introduced a live mascot, Champ, a golden retriever therapy dog who will serve as a four-legged ambassador for the 2026 USA Games in Minnesota.

Petsense marks 20 years with $1M shelter donations, veteran campaign

Pet specialty retailer has donated nearly $1 million to local animal shelters this year and launches nationwide fundraising effort with K9s For Warriors.

Pet Sense 20 Birthday Party

Kemin Industries acquires Hennessy Research Associates

Kemin Industries

The global ingredient manufacturer adds veterinary contract research and vaccine manufacturing to its portfolio of products and solutions in the animal health industry.

Merger Handshake Tungnguyen0905 Pixabay

Purina Institute releases digital nutrition handbook for vets

Free resource features contributions from 54 experts across 20 countries to help veterinarians make informed nutritional recommendations for healthy dogs and cats.

Nestle Purina Pet Care

Charlee Bear's Nuggets receives award for health-focused dog treats

Wisconsin-based family company wins "Health Focused Dog Treat of the Year" recognition for functional treat line.

Cb Group Images Nuggets2 Cmyk

Pet Food Marketing and Branding

Purina becomes U.S. Soccer's first official pet care partner

Partnership covers pet food, treats, supplements and connected products as soccer prepares for major events including 2026 FIFA World Cup.

The U.S. Soccer Federation and Purina are teaming up to honor the furry teammates who bring joy, energy and unconditional support to fans and players alike.

RAWZ donates cat food to support Texas flood relief efforts

RAWZ Natural Pet Food

Company contributes 286 cases valued at over $15,300 to support displaced animals.

Pet Fair Asia 2025 international attendance grows 20%

The Shanghai trade show welcomed 130,000 trade visitors with 2,600+ exhibitors.

Market Trends and Reports

Dog snacks led Smucker’s pet food sales decline in Q1 FY26

Although dog snacks dragged on sales, J.M. Smucker’s leadership remained confident in the category.

Dall·e 2024 08 28 12 25 56 An Oil Painting Of A Beagle Dog In A 1950s Style Kitchen, Captured From An Angle The Scene Focuses On A Close Up Of The Beagle, Which Is Eating Jelly

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