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Pet Food News

The latest dog and cat food news and research from Petfood Industry magazine.

ARTICLES

US$7 million fine for mislabeled pet food ingredient providers

The United States District Court in St. Louis sentenced Wilbur-Ellis Feed and Diversified Ingredients to pay a combined US$7 million fine.
The mislabeled ingredients were sold to Blue Buffalo and other pet food manufacturers, which led to a lawsuit by Purina against Blue Buffalo over false advertising.
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Amazon, Chewy private label pet foods threaten profits

The ability of online retailers to undercut premium pet foods with their own brands threatens the profitability of pet food premiumization.
Private label pet foods from Amazon and Chewy threaten established brands by leveraging their online sales platform to boost visibility.
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Top 10 employers in the global pet food industry

The top two pet food companies in annual revenues, Mars Petcare and Nestle Purina PetCare, account for nearly 50,000 jobs.
Learn more about top employers of pet food professionals, along with trends in annual revenues and other information, with Petfood Industry Top Companies Historical Data.
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Pet food aroma can boost dog, cat owners’ brand loyalty

For pet food manufacturers, improving the smell of pet food can be an efficient way to upgrade pet owner meal experience, build consumer trust and establish a positive brand image.
Industry professionals will lead a webinar exploring the how pet food odors connect with owners’ preferences and emotions.
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Pet food brands conquer competitors in search engines

By bidding against competitors’ branded terms, pet food companies using conquesting aim to encourage customers to switch brands.
Gartner analysts observed that 38 percent of the 58 pet food brands in their index attempted to bid against competitors’ branded terms.
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IMAGE GALLERIES

Petfood Forum China 2015 images

View a collection of photos from Pet Fair Asia, the pet trade show in Shanghai that partners with Petfood Forum China 2015. Pet food professionals from China and throughout the world learned how to develop products for the US$1.37 billion Chinese pet food market at Petfood Forum China, held August 28 at the Shanghai World Expo Exhibition and Convention Center. The exclusive conference featured industry experts sharing information and insights on the Chinese pet food market, the pet food product development process, the importance of supplier partnerships and ways to take a new product to retail.

Pet Fair Asia just finished its 18th edition, August 27-30. It is one of the largest pet trade shows in China and has grown each year, expanding to three halls in 2015, with thousands of visitors, both pet industry professionals and pet-owning consumers. Many of the exhibiting pet food manufacturers, both domestic and multinational, had very large stands. In fact, for most of the multinationals, their stands were larger than what they typically have at North American pet trade shows such as Global Pet Expo. The recent turmoil in China’s economy does not seem to be affecting the country’s pet food market, judging by the major, active presence of these pet food companies at Pet Fair Asia. With this activity backed by data showing the market’s continuing rapid growth (presented by Pushan Tagore of GfK duringPetfood Forum China 2015), China promises to be an up and coming pet food player for some time.

Petfood Forum China and Pet Fair Asia will return to Shanghai in 2016, August 18-21.

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