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News and all the latest on pet food and pet treat trends, research and educational opportunities from Petfood Forum CONNECT, Petfood Forum and Petfood Essentials CONNECT•ED, the global pet food industry’s premier virtual and live events. Register here for Petfood Forum CONNECT.

ARTICLES

gut-bacteria-microbiome

Testing pet microbiome validates diet marketing claims

However, if those feeding trials aren’t conducted carefully, they can be a waste of time and money.
September 17, 2020
Tim Wall
As consumer interest in pets’ gut microbiomes increases, pet food companies can gain insight into their products by monitoring the microbiome in feeding trial.
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cat on computer

Profile data forecasts pet food personalization

With direct-to-consumer sales, a pet food company can build a customer experience with data and personalization using three methods of data collection.
September 15, 2020
Tim Wall
To meet consumer demands for personalized pet foods, brands can use data from profiles created by pet owners themselves on those brands’ websites and apps.
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face-mask-woman-black-cat-bed-sick-COVID-pandemic.jpg

Refrigerated wet pet food sales higher than pre-pandemic

As of August in mass market retailers, refrigerated pet food sales had dropped from their COVID stock up spike of 51.7% growth down to 13%, but it stayed positive and returned ahead of year over year growth rates that they saw previous to COVID, 44.1% compared to 32%.
September 14, 2020
Tim Wall
As of the four weeks ending August 8, refrigerated wet food had reached a higher sales growth rate than before the pandemic in pet specialty retailer outlets and in food, drug and mass market channels.
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cat-looking-at-Amazon-boxes

Purina, Blue Buffalo marketing analyzed via reviews

For both Purina and Blue Buffalo, the majority of ratings on all four e-commerce sites, Amazon, Chewy, Petco.com and Walmart.com, were five stars, meaning positive.
September 9, 2020
Tim Wall
Purina and Blue Buffalo’s marketing strategies seem to have succeeded in communicating brand value to customers, but one scientist found differences in pet owner reviews of the brands.
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