Petfood Forum News

Conversion metrics measure pet food e-commerce success

Data analysis allows pet food companies to develop tools and insights to help that company understand how to grow sales.

January 22, 2020

Tim Wall

Analytic tools give pet food digital marketers greater ability to measure the number of sales generated from visits to a website or promotional campaigns.

U.S. cat foods learn from China, Russia; Teach dog food

By sharing notes with international colleagues, pet food professionals learn techniques for marketing cat food in the U.S. and dog food in China, Russia and other countries where cats dominate the pet food market.

January 20, 2020

Tim Wall

In the United States, cat ownership rates have trailed dogs, but in other countries, the opposite is true.

Understand feeding behavior to help in-home pet food results

Interpreting animals’ mental states from their reactions to foods requires more than just assessing how much food was eaten and how quickly.

January 19, 2020

Tim Wall

Interpreting animals’ mental states from their reactions to foods requires more than just assessing how much food was eaten and how quickly.

Step-by-step pet food production and safety essentials

“It's a really great networking opportunity, as well,” Jennifer Adolfe, PhD, said. “Lots of different people from around the world are attending the workshop today.”

January 16, 2020

Tim Wall

Starting with ingredients, then moving to dry kibble processing to packaging and stages in between, top industry experts will help you understand the key steps and functions of each stage of product development and production – plus the all-important aspects of quality, safety and testing.

Stay connected to Petfood Forum on Instagram

Follow @PetfoodForum on Instagram for a visual and fun way to keep up to date with the premier event for the global pet food manufacturing and marketing industry.

January 16, 2020

Follow @PetfoodForum on Instagram for a visual and fun way to keep up to date with the premier event for the global pet food manufacturing and marketing industry

Petfood Forum Asia offers new business strategies, insights

Pet food professionals can learn ways to improve their businesses, product development and processes at this March 25 conference.

December 12, 2019

On March 25 in Bangkok, Petfood Forum Asia 2020 will bring new business strategies and insights to pet food producers in fast-growing markets.

Understanding pet food product production, safety

New event offers to help pet food industry professionals gain a strong foundation in the core elements of dry pet food production and safety

December 11, 2019

New event is designed to help pet food industry professionals gain a strong foundation in the core elements of dry pet food production and safety

Petfood Forum Asia highlights pet food sustainability

The 25 March conference for Asian pet food professionals focuses on sustainability, market updates and new research.

December 9, 2019

Petfood Forum Asia 2020 on 25 March in Bangkok will help pet food professionals in rising markets learn about sustainability and the latest industry research.