The category of dog nutraceutical products emerged in Mexico during the pandemic lockdown, as dog owners increased their awareness of their dogs’ health requirements.
Avivagen, a disruptive Canadian company, and its strategic partner, Meyenberg International Group, recently piloted their flagship product in Mexico. Called Vivamune, it is a natural supplement designed to support the immune system and help combat some ailments, including skin and hair problems.
This nutraceutical product contains OxC-beta, a patented ingredient made of oxidized beta-carotenes that have proven effective in several trials worldwide, not only for dogs but also for livestock species.
Triplethree International conducted the pilot program with 44 dogs in three Mexican cities. The trial consisted of supplying Vivamune to the group of dogs for at least three weeks every day during July 2021. The trial’s results revealed that Vivamune improved the overall health of the dogs, according to the pet owners surveyed.
Before the trial, less than half of the dogs manifested a chronic or short-term ailment. Of this subgroup, nearly all the owners reported health improvement in their dogs after taking Vivamune. For example, two senior dogs with low levels of activity manifested more vitality. One suffering from allergies, another with anemia and three more dogs that were overweight showed improved activity and vitality, according to their owners.
Three owners whose dogs suffered from nervousness said their condition improved after taking Vivamune. Finally, four dogs with skin and hair problems saw a visible enhancement, while one dog with a urinary problem showed improvement in its condition.
The results are consistent with other trials performed in Canada.
Given the increasing awareness of owners toward their dogs’ well-being, functional dog treats, including with natural ingredients, may soon become more in demand.
There is a wide array of treats products on the market. Yet, most do not offer attributes intended to improve a dog’s well-being. Therefore, the next wave of products will likely require tangible results in pet health.
Vivamune is an example of how scientific research and development are necessary to create disruptive products that fit the next generation of dog nutraceutical supplements.
Iván Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries. He was granted the Global Consultant of the Year award by Euromonitor International and authored the book 17 Market Strategies for Growth (in Spanish).
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