A rice-based food edible by pets and humans alike has been gaining popularity in Japan, according to an article from the Mainichi Daily News .

Ecos Yamanashi, wholesaler and producer of the petfood, launched the product in December last year. The product, made of 15 varieties of cereals produced in Japan, has caught on in Japan with as many as 6,000 packages being sold.

"For pet owners, nothing could be better than sharing meals with their dogs," said Yasuhiko Sasaki, president of Ecos Yamanashi, in the article.