General Mill’s Blue Buffalo brand will soon release a fresh dog food in the United States, Jeff Harmening, CEO of General Mills, said at the Consumer Analysts Group of New York (CAGNY) conference on Feb. 21 in Boca Raton, Florida, USA.
“These fridge-to-bowl products deliver a remarkable experience with great-tasting homestyle chicken and beef stew recipes packaged in convenient deli-style resealable tubs,” Harmening said. “With this 200-store test in the food drug and mass channel, we're hoping to learn more about how pet parents respond to the product packaging convenience and value of this differentiated fresh offering the leading Natural Pet brand in the category.”
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General Mills acquired Blue Buffalo for approximately US$8 billion in March 2018. In 2021, General Mills purchased Tyson Foods pet treats business for approximately US$1.2 billion. General Mills pet segment’s annual revenue reached US$1,732,000 in 2021, according to Petfood Industry’s Top Companies Current Data.
Humans get their food from the refrigerator, so as pet food humanizes, pet owners increasingly want their pets’ food to be as fresh as their own, if not more. Many fresh pet foods require refrigeration, which can pose a problem for retailers who never needed cooler space in the pet food aisle before. However, as pet owner demands have changed, so too have pet food retailers. First pet specialty stores, then big boxes and even FDM outlets began installing refrigerated cases filled with fresh dog and cat food.
Pet food marketers often present refrigerated fresh dog, cat and other pet foods as healthier and more natural than conventional dry or canned products. Refrigerated fresh pet food typically contains high quality ingredients, such as whole meats and vegetables, and fewer preservatives.
Tim Wall covers the dog, cat and other pet food industries as a senior reporter for WATT Global Media. His work has appeared in Scientific American, Live Science, Discovery News, Honduras Weekly, Global Journalist and other outlets. He holds an M.A. in journalism and an M.S. in natural resources, both from the University of Missouri - Columbia, along with a bachelor's degree in biology.
Wall served in the Peace Corps in Honduras from 2005 to 2007, where he coordinated with the town government of Moroceli to organize a municipal trash collection system, taught environmental science, translated for medical brigades and facilitated sustainable agriculture, along with other projects.
Contact Wall via https://www.wattglobalmedia.com/contact-us/
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