Food manufacturers have the potential to increase market share by converting to a shaped container from the traditional can, according to recent proprietary research conducted by Ipsos .
The study, according to a press release by the study's sponsor Silgan Containers Corporation , researched the purchase drivers for metal food cans.
The findings showed that shapes can potentially increase market share even with a price increase as high as 16%. Shape communicates instantly by providing upscale visual cues coupled with memorable and recognizable branding.
The research also found that among consumers specifying a material preference, metal cans were ranked number one by 81% of the respondents. This compares to 9% for plastic, 6% for glass, 1% for cartons and 1% for pouches.
Feature
By Lindsay Beaton
Pet food label modernization still a work in progress
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
READ MORE in Petfood Industry magazine
Feature
By Tang Yu
5 insights on China’s pet food market post-2020
Data and observations sum up how the Chinese pet food market fared in 2020, while local pet food businesses and experts offer outlooks for 2021.