GA Pet Food Partners , a UK dry petfood manufacturer, has partnered with Verm-X to offer any petfood brand the opportunity to add natural internal parasite control to their own range of petfoods or treats, according to a GA press release.
Verm-X is a natural herbal internal parasite control that can be added to new or existing formulations for dog, cat, ferret and small animals, according to the release.
"Verm-X offers a simpler, more natural solution to a real problem," said Ben Helm, sales and marketing director for GA.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.