Del Monte recently lowered its sales outlook to 2% - 4%, from 3% - 4%. But despite the economy, the company expects to see the most growth in its pet business, according to Wolford.
"People always feel very special about their pets," said Wolford. "They treat them better than their children; our survey will actually show they are more willing to cut back on their children then they are their pets in a tough time."
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.