From January through October 2010, Petco spent US$12 million on measured media in the US, while its chief competitor, PetSmart, spent US$58 million advertising its products and services, according to Kantar Media.
Looking to increase advertising and promotional spending in 2011, Petco named Initiative as its media agency of record, said Greg Seremetis, Petco's vice president of marketing. According to Seremetis, this was the first time the business was reviewed in more than five years.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.