Eco-dogs.com has officially opened its web-based storefront, according to co-founder Marion Elledge, who said that "the goals of eco-dogs.com are to introduce pet owners to natural, organic, eco-friendly products available on the market today, provide insight into how they can support a more sustainable environment by using these products and offer holistic, grain-free, gluten-free food and treats that are a much healthier choice than those carried in your local grocer."

Initial items listed in the web store include pet products like Cycle Dog, Ecollargy, Wagging Green, and Earth Dog collars and leashes, which are made of organic materials such as soy, hemp, 100% cotton, 100% wool and bamboo. Other items for sale are constructed from things like recycled inner tubes, recycled billboards and recycled plastic bottles. "It is important to us to bring awareness as to how people can involve their pets in their eco-conscious efforts to prevent global warming and guarantee a sustainable environment," said co-founder and Vice President Roger Franklin.