Holistic Select gave away US$5-off coupons for its petfood in honor of being the Butler bulldog mascot and Blue II's food of choice.

Pet parents who registered at www.holisticselect.com/blue2 between the hours of 12:01 a.m. and 11:59 p.m. EDT on Tuesday, April 5, received the coupon for $5 off select cat and dog food bags.

"While they didn't win the national title, the 'Dawgs are still winners in our book," said Thano Chaltas, chief marketing officer for Holistic Select. "As we all look forward to next season, we encourage fans to nourish their pets with the food that makes Blue II one of America's top dogs."